Digital Signage Market Product Type (Videowall, Kiosk, Menu boards and Billboards) Component (Hardware (LCD, LED and OLED)), Services), Application, Industry Vertical (Retail, Hospitality, Entertainment, Transportation, Healthcare) - Global Forecast to 2027

  • Report ID:MRICT - 104391
  • Pages: 205
  • Jun 2020
  • Formats*: PDF
  • Category: Information & Communications Technology
  • Delivery: 2 to 4 Hours

1. Introduction
    1.1. Market Definition 
    1.2. Market Ecosystem
    1.3. Currency and Limitations
           1.3.1. Currency
           1.3.2. Limitations
    1.4. Key Stakeholders

2. Research Methodology
    2.1. Research Approach
    2.2. Data Collection & Validation
           2.2.1. Secondary Research
           2.2.2. Primary Research
    2.3. Market Assessment
           2.3.1. Market Size Estimation
           2.3.2. Bottom-Up Approach
           2.3.3. Top-Down Approach
           2.3.4. Growth forecast
    2.4. Assumptions for the Study

3. Executive Summary
    3.1. Overview
    3.2. Market Analysis, by Product
    3.3. Market Analysis, by Component
    3.4. Market Analysis, by Application
    3.5. Market Analysis, by Industry Vertical
    3.6. Market Analysis, by Geography
    3.7. Competitive Analysis

4. Market Insights
    4.1. Introduction
    4.2. Market Dynamics
           4.2.1. Drivers
                     4.2.1.1. Increasing Adoption of Digital Signage Products across Different Industry Verticals
                     4.2.1.2. Technological Advancements in Display Technology
           4.2.2. Restraints
                     4.2.2.1. Growing Trends of Online Advertisement
           4.2.3. Opportunities
                     4.2.3.1. Rapid Digitization in Emerging Countries
           4.2.4. Challenges
                     4.2.4.1. High Installation Cost and Huge Investment for Maintenance and Support
                     4.2.4.2. High Power Consumption
           4.2.5. Trends
                     4.2.5.1. Incorporation of Digital Signage Solutions in Smart Cities
    4.3. Impact of Covid-19 Pandemic on Digital Signage Market

5. Digital Signage Market, by Product
    5.1. Introduction
    5.2. Standalone Display
           5.2.1. Kiosk
                     5.2.1.1. Interactive Kiosks
                                 5.2.1.1.1. Self Service Kiosks
                                 5.2.1.1.2. Vending Kiosks
                     5.2.1.2. Non-Interactive Kiosks
           5.2.2. Menu Board
                     5.2.2.1. Interactive Menu Board
                     5.2.2.2. Non-Interactive Menu Board
           5.2.3. Billboard
    5.3. Video Wall

6. Digital Signage Market, by Component
    6.1. Introduction
    6.2. Hardware
           6.2.1. Display
                     6.2.1.1. LCD Display
                     6.2.1.2. LED Display
                     6.2.1.3. OLED Display
           6.2.2. Projector
           6.2.3. Media Players
    6.3. Services
           6.3.1. Installation Services
           6.3.2. Maintenance & Support
    6.4. Software

7. Digital Signage Market, by Application
    7.1. Introduction
    7.2. Indoor
    7.3. Outdoor

8. Digital Signage Market, by Industry Vertical
    8.1. Introduction
    8.2. Retail
    8.3. Entertainment
    8.4. Transportation
    8.5. Hospitality
    8.6. Corporate
    8.7. Healthcare
    8.8. Others

9. Global Digital Signage Market, by Geography
    9.1. Introduction
    9.2. North America
           9.2.1. U.S.
           9.2.2. Canada
    9.3. Europe
           9.3.1. Germany
           9.3.2. U.K.
           9.3.3. France
           9.3.4. Italy
           9.3.5. Spain
           9.3.6. Rest of Europe
    9.4. Asia-Pacific
           9.4.1. China
           9.4.2. Japan
           9.4.3. India
           9.4.4. Rest of Asia-Pacific
    9.5. Latin America
    9.6. Middle East & Africa

10. Competitive Landscape
      10.1. Introduction
      10.2. Competitive Benchmarking
      10.3. Market Share Analysis

11. Company Profiles (Business Overview, Financial Overview, Product Portfolio, Strategic Developments)
      11.1. LG Electronics, Inc.
      11.2. Samsung Electronics Co., Ltd.
      11.3. Shanghai Goodview Electronics Co., Ltd.
      11.4. Sharp Corporation (A Part of Foxconn Technology Group)
      11.5. Hewlett-Packard Company
      11.6. Cisco Systems, Inc.
      11.7. Intel Corporation
      11.8. NEC Corporation
      11.9. Sony Corporation
      11.10. Hitachi, Ltd.
      11.11. Panasonic Corporation
      11.12. AU Optronics Corporation
      11.13. Planar Systems (A Part of Leyard Optoelectronics Co., Ltd.)
      11.14. Delta Electronics, Inc.
      11.15. Barco NV

12. Appendix
      12.1. Questionnaire
      12.2     Available Customization

List of Tables

Table 1 Currency Conversion Rates, 2016–2019
Table 2 Average Service Cost of Digital Signage Solution
Table 3 Impact Assessment of Covid-19 on Digital Signage Market ($Billion)
Table 4 Global Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 5 Global Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 6 Global Standalone Display Market Size, by Country/Region, 2018-2027 ($Million)
Table 7 Global Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 8 Global Kiosk Market Size, by Country/Region, 2018-2027 ($Million)
Table 9 Global Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 10 Global Interactive Kiosk Market Size, by Country/Region, 2018-2027 ($Million)
Table 11 Global Self Service Kiosk Market Size, by Country/Region, 2018-2027 ($Million)
Table 12 Global Vending Kiosk Market Size, by Country/Region, 2018-2027 ($Million)
Table 13 Global Non-Interactive Kiosk Market Size, by Country/Region, 2018-2027 ($Million)
Table 14 Global Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 15 Global Menu Board Market Size, by Country/Region, 2018-2027 ($Million)
Table 16 Global Interactive Menu Board Market Size, by Country/Region, 2018-2027 ($Million)
Table 17 Global Non-Interactive Menu Board Market Size, by Country/Region, 2018-2027 ($Million)
Table 18 Global Billboard Market Size, by Country/Region, 2018-2027 ($Million)
Table 19 Global Video Wall Market Size, by Country/Region, 2018-2027 ($Million)
Table 20 Global Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 21 Comparison of Digital Signage Displays
Table 22 Global Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 23 Global Digital Signage Hardware Market Size, by Country/Region, 2018-2027 ($Million)
Table 24 Global Digital Signage Displays Market Size, by Type, 2018-2027 ($Million)
Table 25 Global Digital Signage Display Market Size, by Country/Region, 2018-2027 ($Million)
Table 26 Global Digital Signage LCD Display Market Size, by Country/Region, 2018-2027 ($Million)
Table 27 Global Digital Signage LED Display Market Size, by Country/Region, 2018-2027 ($Million)
Table 28 Global Digital Signage OLED Display Market Size, by Country/Region, 2018-2027 ($Million)
Table 29 Global Digital Signage Projector Market Size, by Country/Region, 2018-2027 ($Million)
Table 30 Global Digital Signage Media Player Market Size, by Country/Region, 2018-2027 ($Million)
Table 31 Global Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 32 Global Digital Signage Services Market Size, by Country/Region, 2018-2027 ($Million)
Table 33 Global Digital Signage Installation Services Market Size, by Country/Region, 2018-2027 ($Million)
Table 34 Global Digital Signage Maintenance & Support Services Market Size, by Country/Region, 2018-2027 ($Million)
Table 35 Global Digital Signage Software Market Size, by Country/Region, 2018-2027 ($Million)
Table 36 Global Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 37 Global Digital Signage Market Size for Indoor Application, by Country/Region, 2018-2027 ($Million)
Table 38 Global Digital Signage Market Size for Outdoor Application, by Country/Region, 2018-2027 ($Million)
Table 39 Global Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 40 Global Digital Signage Market Size for Retail Sector, by Country/Region, 2018-2027 ($Million)
Table 41 Global Digital Signage Market Size for Entertainment Sector, by Country/Region, 2018-2027 ($Million)
Table 42 Global Digital Signage Market Size for Transportation Sector, by Country/Region, 2018-2027 ($Million)
Table 43 Global Digital Signage Market Size for Hospitality Sector, by Country/Region, 2018-2027 ($Million)
Table 44 Global Digital Signage Market Size for Corporate Sector, by Country/Region, 2018-2027 ($Million)
Table 45 Global Digital Signage Market Size for Healthcare Sector, by Country/Region, 2018-2027 ($Million)
Table 46 Global Digital Signage Market Size for Other Sectors, by Country/Region, 2018-2027 ($Million)
Table 47 Global Digital Signage Market, by Country/Region, 2018-2027 ($Million)
Table 48 North America: Digital Signage Market, by Country/Region, 2018-2027 ($Million)
Table 49 North America: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 50 North America: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 51 North America: Digital Signage Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 52 North America: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 53 North America: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 54 North America: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 55 North America: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 56 North America: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 57 North America: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 58 North America: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 59 North America: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 60 U.S.: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 61 U.S.: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 62 U.S.: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 63 U.S.: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 64 U.S.: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 65 U.S.: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 66 U.S.: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 67 U.S.: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 68 U.S.: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 69 U.S.: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 70 U.S.: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 71 Canada: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 72 Canada: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 73 Canada: Digital Signage Market Size, by Kiosk, 2018-2027 ($Million)
Table 74 Canada: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 75 Canada: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 76 Canada: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 77 Canada: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 78 Canada: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 79 Canada: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 80 Canada: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 81 Canada: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 82 Europe: Digital Signage Market, by Country/Region, 2018-2027 ($Million)
Table 83 Europe: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 84 Europe: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 85 Europe: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 86 Europe: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 87 Europe: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 88 Europe: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 89 Europe: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 90 Europe: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 91 Europe: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 92 Europe: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 93 Europe: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 94 Germany: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 95 Germany: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 96 Germany: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 97 Germany: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 98 Germany: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 99 Germany: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 100 Germany: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 101 Germany: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 102 Germany: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 103 Germany: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 104 Germany: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 105 U.K.: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 106 U.K.: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 107 U.K.: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 108 U.K.: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 109 U.K.: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 110 U.K.: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 111 U.K.: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 112 U.K.: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 113 U.K.: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 114 U.K.: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 115 U.K.: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 116 France: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 117 France: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 118 France: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 119 France: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 120 France: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 121 France: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 122 France: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 123 France: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 124 France: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 125 France: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 126 France: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 127 Italy: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 128 Italy: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 129 Italy: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 130 Italy: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 131 Italy: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 132 Italy: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 133 Italy: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 134 Italy: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 135 Italy: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 136 Italy: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 137 Italy: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 138 Spain: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 139 Spain: Digital Signage Market Size, by Standalone Display, 2018-2027 ($Million)
Table 140 Spain: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 141 Spain: Digital Signage Market Size, by Interactive Kiosk, 2018-2027 ($Million)
Table 142 Spain: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 143 Spain: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 144 Spain: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 145 Spain: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 146 Spain: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 147 Spain: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 148 Spain: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 149 Rest of the Europe: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 150 Rest of the Europe: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 151 Rest of the Europe: Kiosk Market Size, by Type, 2018-2027 ($Million) 127
Table 152 Rest of the Europe: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 153 Rest of the Europe: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 154 Rest of the Europe: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 155 Rest of the Europe: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 156 Rest of the Europe: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 157 Rest of the Europe: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 158 Rest of the Europe: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 159 Rest of the Europe: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 160 Asia Pacific: Digital Signage Market, by Country/Region, 2018-2027 ($Million)
Table 161 Asia Pacific: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 162 Asia Pacific: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 163 Asia Pacific: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 164 Asia Pacific: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 165 Asia Pacific: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 166 Asia Pacific: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 167 Asia Pacific: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 168 Asia Pacific: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 169 Asia Pacific: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 170 Asia Pacific: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 171 Asia Pacific: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 172 China: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 173 China: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 174 China: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 175 China: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 176 China: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 177 China: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 178 China: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 179 China: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 180 China: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 181 China: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 182 China: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 183 Japan: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 184 Japan: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 185 Japan: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 186 Japan: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 187 Japan: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 188 Japan: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 189 Japan: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 190 Japan: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 191 Japan: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 192 Japan: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 193 Japan: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 194 India: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 195 India: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 196 India: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 197 India: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 198 India: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 199 India: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 200 India: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 201 India: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 202 India: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 203 India: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 204 India: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 205 Rest of Asia-Pacific: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 206 Rest of Asia-Pacific: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 207 Rest of Asia-Pacific: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 208 Rest of Asia-Pacific: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 209 Rest of Asia-Pacific: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 210 Rest of Asia-Pacific: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 211 Rest of Asia-Pacific: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 212 Rest of Asia-Pacific: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 213 Rest of Asia-Pacific: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 214 Rest of Asia-Pacific: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 215 Rest of Asia-Pacific: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 216 Latin America: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 217 Latin America: Standalone Display Size, by Type, 2018-2027 ($Million)
Table 218 Latin America: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 219 Latin America: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 220 Latin America: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 221 Latin America: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 222 Latin America: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 223 Latin America: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 224 Latin America: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 225 Latin America: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 226 Latin America: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 227 Middle East & Africa: Digital Signage Market Size, by Product Type, 2018-2027 ($Million)
Table 228 Middle East & Africa: Standalone Display Market Size, by Type, 2018-2027 ($Million)
Table 229 Middle East & Africa: Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 230 Middle East & Africa: Interactive Kiosk Market Size, by Type, 2018-2027 ($Million)
Table 231 Middle East & Africa: Menu Board Market Size, by Type, 2018-2027 ($Million)
Table 232 Middle East & Africa: Digital Signage Market Size, by Component, 2018-2027 ($Million)
Table 233 Middle East & Africa: Digital Signage Hardware Market Size, by Type, 2018-2027 ($Million)
Table 234 Middle East & Africa: Digital Signage Display Market Size, by Type, 2018-2027 ($Million)
Table 235 Middle East & Africa: Digital Signage Services Market Size, by Type, 2018-2027 ($Million)
Table 236 Middle East & Africa: Digital Signage Market Size, by Application, 2018-2027 ($Million)
Table 237 Middle East & Africa: Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Table 238 Recent Developments by Major Players During 2016-2019

List of Figures

Figure 1 Research Process
Figure 2 Primary Research Techniques
Figure 3 Key Executives Interviewed
Figure 4 Breakdown of Primary Interviews (Supply Side & Demand Side)
Figure 5 Market Sizing and Growth Forecast Approach
Figure 6 Digital Signage Market, by Product, 2020 vs. 2027 ($Million)
Figure 7 Digital Signage Market, by Component (2020 vs. 2027)
Figure 8 Digital Signage Hardware Market, by Type (2020 vs. 2027)
Figure 9 Digital Signage Displays Market, by Type (2020 vs. 2027)
Figure 10 Digital Signage Market, by Application, 2020 vs. 2027 ($Million)
Figure 11 Digital Signage Market by Industry Vertical, Growth Rate (CAGR)
Figure 12 Geographic Snapshot: Digital Signage Market
Figure 13 Cost Breakup of Digital Signage Solution
Figure 14 Global Digital Signage Market Size, by Product Type, 2020-2027 ($Million)
Figure 15 Global Digital Signage Market Size, by Component, 2018-2027 ($Million)
Figure 16 Global Digital Signage Market Size, by Application, 2018-2027 ($Million)
Figure 17 Global Digital Signage Market Size, by Industry Vertical, 2018-2027 ($Million)
Figure 18 Global Digital Signage Market Size, by Region, 2019-2027 ($Million)
Figure 19 North America: Digital Signage Market Snapshot
Figure 20 Europe: Digital Signage Market Snapshot
Figure 21 Asia Pacific: Digital Signage Market Snapshot
Figure 22 Growth Strategies Adopted by the Key Players
Figure 23 Digital Signage Market: Competitive Benchmarking
Figure 24 Global Digital Signage Market Share, by Key Players, 2018
Figure 25 LG Electronics, Inc.: Financial Overview (2016-2018)
Figure 26 Samsung Electronics Co., Ltd.: Financial Overview (2016-2018)
Figure 27 Sharp Corporation: Financial Overview (2016-2018)
Figure 28 Hewlett-Packard Company: Financial Overview (2016-2018)
Figure 29 Cisco System, Inc.: Financial Overview (2016-2018)
Figure 30 Intel Corporation: Financial Overview (2016-2018)
Figure 31 NEC Corporation: Financial Overview (2016-2018)
Figure 32 Sony Corporation: Financial Overview (2016-2018)
Figure 33 Hitachi, Ltd.: Financial Overview (2017-2019)
Figure 34 Panasonic Corporation: Financial Overview (2017-2019)
Figure 35 AU Optronics Corporation: Financial Overview (2016-2018)
Figure 36 Leyard Optoelectronics Co., Ltd.: Financial Overview (2016-2018)
Figure 37 Delta Electronics, Inc.: Financial Overview (2016-2018)
Figure 38 Barco NV: Financial Overview (2017-2019)

COVID-19

This report provides pre & post COVID-19 market estimates

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The digital signage market is expected to reach $19.44 billion by 2027, at a CAGR of 4.3% during the forecast period of 2020 to 2027. Rising adoption of digital signage products in commercial vertical, rapid digitization in emerging countries and technological advancement in display technology are the key factors driving the growth of the overall digital signage market. Besides, proliferation of smart cities offers significant opportunities for the growth of the digital signage market. However, increasing trend of online advertisement obstructs the growth of this market to some extent.

Impact of COVID-19 on Digital Signage Market

The ongoing COVID-19 outbreak has adversely affected the display industry with manufacturing operations temporarily suspended across major manufacturing hubs, leading to a substantial slowdown in the production. Due to increasing restrictions on public gatherings and travel, people are becoming far more isolated as well. Players operating in the digital signage market are also feeling the impact of the COVID-19 pandemic due to supply chain disruptions and stock market volatility. Some of the key display manufacturers including Samsung, LG Display, and Xiaomi among others have suspended their manufacturing operations in China, India, South Korea, and European countries. In addition to the impact on production activities, the ongoing pandemic has taken a toll on the consumer demand as well for display integrated devices, likely exacerbated by the lockdown imposed across major countries.

The uncertainty regarding the possible length of lockdown and supply chain disruptions has made it even more difficult for industry players to anticipate the resurgence in the displays and digital signage industry. During the COVID-19 outbreak many industry players have deployed digital signage products to help combat the coronavirus pandemic. For instance, NoviSign Digital Signage has introduced a digital signage hand sanitizer kiosk that features an auto-dispenser that supports gel, foam or liquid sanitizer along with a 21.5-inch display that supports NoviSign's digital signage software. In addition, according to CEO of BrightSign, the stock market volatility as a result of coronavirus fears may cause budget reductions and approval delays that could impact demand for digital signage solutions in the near-term.

Furthermore, due to COVID-19 pandemic, many industry sectors may decrease marketing and advertising spending this year as a result of slower sales and profits which is expected to obstruct the growth of digital signage market. MAGNA a manufacturing company expects the COVID-19 impact on revenues to be severe for the travel and restaurant industries, moderate for retail and automotive, mild for consumer packaged goods (CPG/FMCG), and potentially positive for e-commerce and home entertainment (SVOD).

Rising adoption of digital signage products in commercial vertical to fuel the growth

Retailers can create an enriching shopping environment by implementing market to entice information-driven consumers to pause, look, and purchase products and services. With the help of digital signage, retailers can project images and videos to showcase products and capture viewer interest, as well as they can arrange displays and compose content to create an artistic and dynamic atmosphere. Owing to increasing digitization, consumers increasingly depend on online content to find information, get deals, discover new ideas, and become inspired before making a purchase. According to the Cisco IBSG study, over 40 percent of shoppers say that digital displays, such as video walls, can change what they buy. By using digital signage to provide relevant information to an audience near the point of purchase, retailers have generated higher brand awareness and sales uplift.

The hospitality industry started recognizing the importance of digital communication to ensure guest satisfaction and reinforce their brand’s differentiating factors. Digital signage for the hospitality industry creates an integrated and dynamic system, linking the operations and marketing aspects of the hotel to create an efficient system that benefits their guest as well as hotel staff. Several players in this industry already started adopting digital signage as a way to attract guests and improve their experience. For instance, The Hyatt Regency Chicago is one of the many hotel chains that have embraced the signage technology. The Hyatt’s installed 40-inch NEC Multi Sync LCD4010 and32-inch NEC Multi Sync LCD3210 displays to cover the public areas and 228,000 square feet of meeting space at the Hyatt. Thus, increasing adoption of digital signage products in commercial verticals is driving the growth of this market.

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Key Findings in the Global Digital Signage Market Study:

Standalone Display to Command the Largest Share Through 2027

The standalone display segment is estimated to command the largest share of the overall digital signage market in 2020. The large share of this segment is mainly attributed to growing transport networks, public infrastructure, and new commercial buildings particularly in developing economies along with the integration of interactive displays such as touch screens, movement detection, and active image capture devices.

Digital signage hardware segment is estimated to dominate the overall digital signage market in 2020

Based on the component, the hardware segment is estimated to command the largest share of the overall digital signage market in 2020. This growth is driven by growing digital signage market adoption in commercial verticals, increasing retail space, and growing infrastructural developments in emerging economies. Besides, growing number of innovative display technologies such as 1080p, 4K, and 8K display and newer technologies such as fine-pixel LED and OLED are expected to further propel demand for hardware components in the next few years. However, the advancements in digital signage software technology and increasing demand for better data analysis and content management will result in the software segment emerging as the fastest-growing segment during the forecast period.

In 2020, indoor signage segment to hold the largest share of the digital signage market

Based on the application, indoor signage segment is estimated to command the largest share of the overall digital signage market in 2020. The growth of this market is driven by the usage of immersive and highly interactive display technologies in sports stadiums, indoor arenas, airports, bus/rail stations, retail stores, schools, hotels, restaurants, and so on. The indoor signage is generally based on LCD, OLED, or fine-pixel LED technology and requires no additional protective features to make them waterproof and operational at high temperatures. Besides, the demand for outdoor signage is expected to rise owing to the growing transportation sector in developing countries.

Retail vertical to dominate the digital signage market

Based on industry vertical, the retail segment is estimated to account for the largest share of the overall digital signage market in 2020. The segment is predicted to maintain its market position over the forecast period and exhibit growth at a considerable pace due to consistent demand.

Asia-Pacific: The fastest-growing regional market

North America region is estimated to command the largest share of the global digital signage market in 2020, followed by Europe, Asia Pacific, Latin America, and the Middle East and Africa. However, Asia-Pacific region is expected to witness rapid growth during the forecast period. Asia-Pacific region is expected to witness rapid growth during the forecast period. The region has a large number of young and tech-savvy population which is the target population for digital signage. With increasing disposable incomes, this population is increasingly embracing the new technologies made available in the market. Owing to this, Asia-Pacific is ranked as the fastest-growing regional market in the global digital signage market. Japan, China, and India are the major revenue generating countries in the APAC digital signage market on account of technological advancements and infrastructural development.

Key Players

The report includes the competitive landscape based on extensive assessment of the key strategic developments adopted by the leading market participants in the digital signage industry over last four years (2017-2020). The key players profiled in the global digital signage market are LG Electronics, Inc. (South Korea), Samsung Electronics Co., Ltd. (South Korea), Shanghai Goodview Electronics Co., Ltd. (China), Intel Corporation (U.S.), Hewlett Packard Company (U.S.), Cisco Systems, Inc. (U.S.), NEC Corporation (Japan), Sony Corporation (Japan), Hitachi, Ltd. (Japan), Panasonic Corporation (Japan), Sharp Corporation (Japan), AU Optronics Corporation (Taiwan), Leyard Optoelectronics Co., Ltd. (U.S.), Delta Electronics, Inc. (Taiwan), and Barco NV (U.S.).

Scope of the report

Digital Signage Market by Product Type                      

  • Video Wall
  • Standalone Display
    • Kiosk
      • Interactive
        • Self-service kiosk
        • Vending Kiosk
      • Non-interactive
    • Menu boards
      • Interactive
      • Non-interactive   
    • Billboards

Digital Signage Market by Component                        

  • Hardware
    • Display
      • LCD Display
      • LED Display
      • OLED Display     
    • Projectors
    • Media Players
    • Software
  • Services
    • Installation Services
    • Maintenance & Support Services

Digital Signage Market by Application               

  • Indoor
  • Outdoor

Digital Signage Market by Industry Vertical                

  • Retail
  • Hospitality
  • Entertainment
  • Transportation
  • Corporate
  • Healthcare
  • others    

Digital Signage Market by Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • Latin America
  • The Middle East and Africa

Key questions answered in the report:

The digital signage market is expected to reach $19.44 billion by 2027, at a CAGR of 4.3% during the forecast period of 2020 to 2027.
Based on the component, the hardware segment commanded the largest share of the overall digital signage market. However, the software segment is expected to grow with the fastest CAGR during the forecast period.
Based on end-user, the retail segment is expected to witness rapid growth during the forecast period.
Rising adoption of digital signage products in commercial vertical, rapid digitization in emerging countries, and technological advancement in display technology are the key factors driving the growth of digital signage market
Increasing trend of online advertisement is one of the major restraints in the market.
Proliferation of smart cities across the globe is a major opportunity for the digital signage market players.
Key players operating in the global digital signage market are LG Electronics, Samsung Electronics, Shanghai Goodview Electronics, Intel, Hewlett Packard, Cisco Systems, NEC, Sony, Hitachi, Panasonic, Sharp, AU Optronics Leyard Optoelectronics, Delta Electronics, and Barco NV among others.
Some of the high growth countries in the digital signage market are the U.S., the U.K., China, Japan, and India.
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Tags: Digital Signage Market Hardware Digital Transformation / Digitalization
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