Digital Signage Market by Product (Videowall, Kiosk, Menu boards and Billboards) Component (Hardware (LCD, LED and OLED)), Services), Application, Industry Vertical (Retail, Hospitality, Entertainment, Transportation, Healthcare) - Global Forecast to 2027

  • Report ID:MRICT - 104391
  • Pages: 203
  • Mar 2020
  • Formats*: PDF
  • Category: Information & Communications Technology
  • Delivery: 2 to 4 Hours

1. Introduction   
    1.1 Market definition   
    1.2 Scope of study   
    1.3 Global Digital Signage Market Ecosystem   
    1.4 Currency & Limitation   
            1.4.1 Currency  
            1.4.2 Limitations  
    1.5 Key Stakeholders   

2. Research Methodology    
    2.1 Research Approach   
    2.2 Data Collection & Validation   
            2.2.1 Secondary Research  
            2.2.2 Primary Research  
    2.3 Market Assessment   
            2.3.1 Market Size Estimation  
                      2.3.1.1 Bottom-Up Approach 
                      2.3.1.2 Top-Down Approach 
                      2.3.1.3 Growth Forecast 
            2.3.2 Market Share Analysis  
    2.4 Assumptions for the Study   
    2.5 Limitations for the Study   

3. Executive Summary    

4. Market Insights    
    4.1 Introduction   
    4.2 Market Dynamics   
            4.2.1 Drivers  
            4.2.2 Restraints  
            4.2.3 Opportunities  
            4.2.4 Challenges   
    4.3 Trends       

5. Digital Signage Market, by Product Type 
    5.1 Introduction   
    5.2 Video Wall
    5.3  Standalone Display  
            5.3.1 Kiosk  
                      5.3.1.1 Interactive 
                                   5.3.1.1.1 Self-service kiosk
                                   5.3.1.1.2 Vending Kiosk
                      5.3.1.2 Non interactive 
            5.3.2 Menu boards 
                      5.3.2.1 Interactive 
                      5.3.2.2 Non interactive
            5.3.3 Billboards

6. Digital Signage Market by Component 
    6.1 Introduction  
    6.2 Hardware  
           6.2.1 Display  
                     6.2.1.1 LCD Display
                     6.2.1.2 LED Display 
                     6.2.1.3 OLED Display
           6.2.2 Projectors 
           6.2.3 Media Players
    6.3 Software
    6.4 Services 
           6.4.1 Installation Services
           6.4.2 Maintenance & Support Services

7. Digital Signage Market by Application  
    7.1 Introduction
    7.2 Indoor  
    7.3 Outdoor 

8. Digital Signage Market by Industry Vertical  
    8.1  Introduction
    8.2 Retail
    8.3 Hospitality
    8.4  Entertainment
    8.5  Transportation
    8.6  Corporate
    8.7  Healthcare
    8.8  Others  
 
9 Digital Signage Market, by Geography    
    9.1 North America   
           9.1.1 U.S.  
           9.1.2 Canada  
    9.2 Europe   
           9.2.2 U.K.  
           9.2.3 Germany  
           9.2.4 France  
           9.2.5 Italy  
           9.2.6 Rest of Europe  
    9.3 Asia-Pacific   
           9.3.1 China  
           9.3.2 India  
           9.3.3 Japan  
           9.3.4 Rest of Asia-Pacific  
    9.4 Latin America   
    9.5 The Middle East & Africa  

10. Digital Signage Market-Competitive Landscape    
       10.1 Key Growth Strategies
       10.2 Competitive Benchmarking   
       10.3 Market Share Analysis  

11. Company Profiles (Business Overview, Financial Overview, Product Portfolio, and Strategic Developments)  
        11.1 LG Electronics, Inc. 
        11.2 Samsung Electronics Co., Ltd. 
        11.3 Shanghai Goodview Electronics Co., Ltd. 
        11.4 Intel Corporation 
        11.5 Hewlett Packard Company  
        11.6 Cisco Systems, Inc. 
        11.7 NEC Corporation
        11.8 Sony Corporation 
        11.9 Hitachi, Ltd. 
        11.10 Panasonic Corporation 
        11.11 Sharp Corporation  
        11.12 AU Optronics Corporation  
        11.13 Leyard Optoelectronics Co., ltd. 
        11.11 Delta Electronics, Inc. 
        11.15 Barco NV 

12. Appendix    
        12.1 Questionnaire   
        12.2 Available Customization 

List of tables

Table 1  Global Digital Signage Market Size, by Country/Region, 2017-2027 ($Million)        
Table 2  Global Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 3  Global Video Wall Market Size, by Country/Region, 2017-2027 ($Million)        
Table 4  Global Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 5  Global Standalone Display Market Size, by Country/Region, 2017-2027 ($Million)        
Table 6  Global Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 7  Global Kiosk Market Size, by Country/Region, 2017-2027 ($Million)        
Table 8  Global Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 9  Global Interactive Kiosk Market Size, by Country/Region, 2017-2027 ($Million)        
Table 10 Global Self Service Kiosk Market Size, by Country/Region, 2017-2027 ($Million)        
Table 11 Global Vending Kiosk Market Size, by Country/Region, 2017-2027 ($Million)        
Table 12 Global Non Interactive Market Size, by Country/Region, 2017-2027 ($Million)        
Table 13 Global Menu Boards Market Size, by Type, 2017-2027 ($Million)        
Table 14 Global Menu Boards Market Size, by Country/Region, 2017-2027 ($Million)        
Table 15 Global Interactive Menu Boards Market Size, by Country/Region, 2017-2027 ($Million)        
Table 16 Global Non Interactive Menu Boards Market Size, by Country/Region, 2017-2027 ($Million)        
Table 17 Global Billboards Market Size, by Country/Region, 2017-2027 ($Million)        
Table 18 Global Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 19 Global Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 20 Global Digital Signage Hardware Market Size, by Country/Region, 2017-2027 ($Million)        
Table 21 Global Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 22 Global Digital Signage Display Market Size, by Country/Region, 2017-2027 ($Million)        
Table 23 Global Digital Signage LCD Display Market Size, by Country/Region, 2017-2027 ($Million)        
Table 24 Global Digital Signage LED Display Market Size, by Country/Region, 2017-2027 ($Million)        
Table 25 Global Digital Signage OLED Display Market Size, by Country/Region, 2017-2027 ($Million)        
Table 26 Global Digital Signage Projector Market Size, by Country/Region, 2017-2027 ($Million)        
Table 27 Global Digital Signage Media Players Market Size, by Country/Region, 2017-2027 ($Million)        
Table 28 Global Digital Signage Software Market Size, by Country/Region, 2017-2027 ($Million)        
Table 29 Global Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 30 Global Digital Signage Services Market Size, by Country/Region, 2017-2027 ($Million)        
Table 31 Global Digital Signage Installation Services Market Size, by Country/Region, 2017-2027 ($Million)        
Table 32 Global Digital Signage Maintenance & Support Services Market Size, by Country/Region, 2017-2027 ($Million)        
Table 33 Global Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 34 Global Digital Signage Market Size for Indoor Application, by Country/Region, 2017-2027 ($Million)        
Table 35 Global Digital Signage Market Size for Outdoor Application, by Country/Region, 2017-2027 ($Million)        
Table 36 Global Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 37 Global Digital Signage Market Size for Retail Sector, by Country/Region, 2017-2027 ($Million)        
Table 38 Global Digital Signage Market Size for Hospitality Sector, by Country/Region, 2017-2027 ($Million)        
Table 39 Global Digital Signage Market Size for Entertainment Sector, by Country/Region, 2017-2027 ($Million)        
Table 40 Global Digital Signage Market Size for Transportation Sector, by Country/Region, 2017-2027 ($Million)        
Table 41 Global Digital Signage Market Size for Corporate Sector, by Country/Region, 2017-2027 ($Million)        
Table 42 Global Digital Signage Market Size for Healthcare Sector, by Country/Region, 2017-2027 ($Million)        
Table 43 Global Digital Signage Market Size for Other Sectors, by Country/Region, 2017-2027 ($Million)        
Table 44 North America:  Digital Signage Market Size, by Country, 2017-2027 ($Million)        
Table 45 North America:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 46 North America:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 47 North America:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 48 North America:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 49 North America:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 50 North America:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 51 North America:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 52 North America:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 53 North America:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 54 North America:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 55 North America:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 56 U.S.:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 57 U.S.:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 58 U.S.:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 59 U.S.:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 60 U.S.:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 61 U.S.:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 62 U.S.:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 63 U.S.:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 64 U.S.:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 65 U.S.:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 66 U.S.:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 67 Canada:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 68 Canada:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 69 Canada:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 70 Canada:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 71 Canada:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 72 Canada:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 73 Canada:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 74 Canada:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 75 Canada:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 76 Canada:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 77 Canada:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 78 Europe:  Digital Signage Market Size, by Country, 2017-2027 ($Million)        
Table 79 Europe:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 80 Europe:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 81 Europe:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 82 Europe:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 83 Europe:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 84 Europe:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 85 Europe:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 86 Europe:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 87 Europe:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 88 Europe:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 89 Europe:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 90 Europe:  Digital Signage Market Size, by Country, 2017-2027 ($Million)        
Table 91 U.K.:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 92 U.K.:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 93 U.K.:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 94 U.K.:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 95 U.K.:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 96 U.K.:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 97 U.K.:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 98 U.K.:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 99 U.K.:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 100 U.K.:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 101 U.K.:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 102 Germany:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 103 Germany:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 104 Germany:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 105 Germany:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 106 Germany:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 107 Germany:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 108 Germany:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 109 Germany:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 110 Germany:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 111 Germany:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 112 Germany:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 113 France:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 114 France:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 115 France:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 116 France:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 117 France:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 118 France:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 119 France:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 120 France:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 121 France:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 122 France:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 123 France:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 124 Italy:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 125 Italy:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 126 Italy:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 127 Italy:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 128 Italy:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 129 Italy:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 130 Italy:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 131 Italy:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 132 Italy:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 133 Italy:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 134 Italy:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 135 Spain:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 136 Spain:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 137 Spain:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 138 Spain:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 139 Spain:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 140 Spain:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 141 Spain:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 142 Spain:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 143 Spain:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 144 Spain:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 145 Spain:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 146 Rest of Europe:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 147 Rest of Europe:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 148 Rest of Europe:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 149 Rest of Europe:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 150 Rest of Europe:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 151 Rest of Europe:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 152 Rest of Europe:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 153 Rest of Europe:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 154 Rest of Europe:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 155 Rest of Europe:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 156 Rest of Europe:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 157 Asia Pacific:  Digital Signage Market Size, by Country, 2017-2027 ($Million)        
Table 158 Asia Pacific:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 159 Asia Pacific:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 160 Asia Pacific:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 161 Asia Pacific:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 162 Asia Pacific:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 163 Asia Pacific:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 164 Asia Pacific:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 165 Asia Pacific:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 166 Asia Pacific:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 167 Asia Pacific:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 168 Asia Pacific:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 169 Japan:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 170 Japan:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 171 Japan:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 172 Japan:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 173 Japan:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 174 Japan:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 175 Japan:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 176 Japan:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 177 Japan:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 178 Japan:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 179 Japan:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 180 China:  Digital Signage Market Size, by Country, 2017-2027 ($Million)        
Table 181 China:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 182 China:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 183 China:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 184 China:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 185 China:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 186 China:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 187 China:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 188 China:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 189 China:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 190 China:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 191 India:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 192 India:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 193 India:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 194 India:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 195 India:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 196 India:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 197 India:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 198 India:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 199 India:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 200 India:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 201 India:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 202 Rest of Asia Pacific:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 203 Rest of Asia Pacific:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 204 Rest of Asia Pacific:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 205 Rest of Asia Pacific:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 206 Rest of Asia Pacific:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 207 Rest of Asia Pacific:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 208 Rest of Asia Pacific:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 209 Rest of Asia Pacific:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 210 Rest of Asia Pacific:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 211 Rest of Asia Pacific:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 212 Rest of Asia Pacific:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 213 Latin America:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 214 Latin America:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 215 Latin America:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 216 Latin America:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 217 Latin America:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 218 Latin America:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 219 Latin America:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 220 Latin America:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 221 Latin America:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 222 Latin America:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 223 Latin America:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        
Table 224 Middle East & Africa:  Digital Signage Market Size, by Product Type, 2017-2027 ($Million)        
Table 225 Middle East & Africa:  Standalone Display Market Size, by Type, 2017-2027 ($Million)        
Table 226 Middle East & Africa:  Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 227 Middle East & Africa:  Interactive Kiosk Market Size, by Type, 2017-2027 ($Million)        
Table 228 Middle East & Africa:  Menu boards Market Size, by Type, 2017-2027 ($Million)        
Table 229 Middle East & Africa:  Digital Signage Market Size, by Component, 2017-2027 ($Million)        
Table 230 Middle East & Africa:  Digital Signage Hardware Market Size, by Type, 2017-2027 ($Million)        
Table 231 Middle East & Africa:  Digital Signage Display Market Size, by Type, 2017-2027 ($Million)        
Table 232 Middle East & Africa:  Digital Signage Services Market Size, by Type, 2017-2027 ($Million)        
Table 233 Middle East & Africa:  Digital Signage Market Size, by Application, 2017-2027 ($Million)        
Table 234 Middle East & Africa:  Digital Signage Market Size, by Industry Vertical, 2017-2027 ($Million)        

List of figures

Figure 1  Market Ecosystem        
Figure 2 Key stakeholder    
Figure 3 Research Process    
Figure 4 Key Secondary Sources           
Figure 5 Primary Research Techniques           
Figure 6 Key Executives Interviewed           
Figure 7 Breakdowns of Primary Interviews (Supply Side & Demand Side)    
Figure 8 Market Sizing and Growth Forecast Approach         
Figure 9 Hardware Segment Commanded the Largest Share of the Global Market in 2019
Figure 10 Retail End-User Segment to Witness the Rapid Growth during the Forecast Period      
Figure 11 Global Digital Signage Market Share, by Region, 2018          
Figure 12 Global Digital Signage Market Size, by Product Type, 2019-2027 ($Million)        
Figure 13 Global Digital Signage Market Size, by Component, 2019-2027 ($Million)
Figure 14 Global Digital Signage Market Size, by Application, 2019-2027 ($Million) 
Figure 15 Global Digital Signage Market Size, by Industry Vertical, 2019-2027 ($Million)            
Figure 16 Global Digital Signage Market Size, by Region, 2019-2027 ($Million)        
Figure 17 Key Growth Strategies Adopted by Key Players, 2016-2019         
Figure 18 Global Digital Signage Market Share Analysis, by Key Player, 2018         
Figure 19 Hewlett-Packard Company: Financial Overview (2016-2018)         
Figure 20 Cisco Systems, Inc.: Financial Overview (2016-2018)          
Figure 21 Intel Corporation: Financial Overview (2016-2018)          
Figure 22 NEC Corporation: Financial Overview (2016-2018)           
Figure 23 LG Electronics, Inc.: Financial Overview (2016-2018)          
Figure 24 Sony Corporation: Financial Overview (2016-2018)          
Figure 25 Hitachi, Ltd.: Financial Overview (2016-2018)           
Figure 26 Panasonic Corporation: Financial Overview (2016-2018)          
Figure 27 Sharp Corporation: Financial Overview (2016-2018)          
Figure 28 AU Optronics Corporation: Financial Overview (2016-2018)         
Figure 29 Leyard Optoelectronics Co., ltd.: Financial Overview (2016-2018)         
Figure 30 Delta Electronics: Financial Overview (2016-2018)           
Figure 31 Samsung Electronics Co., Ltd.: Financial Overview (2016-2018)   
Figure 32 Barco NV: Financial Overview (2016-2018)     


The digital signage market is expected to reach $26.3 billion by 2027, growing at a CAGR of 6.4% during the forecast period of 2019 to 2027. Rising adoption of digital signage products in commercial verticals, rapid digitization in emerging countries, and technological advancement in display technology are some of the key factors driving the growth of the digital signage market. Besides, proliferation of smart cities offers significant opportunities for the growth of the digital signage market. However, increasing trend of online advertisement obstructs the growth of this market to some extent.

Rising adoption of digital signage products in commercial vertical to fuel the growth of the digital signage market

 To create an enriching shopping environment, retailers are increasingly implementing digital signage systems to entice the information-driven consumers to pause, look, and purchase their products and services. With the help of digital signage, retailers can project images and videos to showcase products and capture viewer’s interest, as well as they can arrange displays and compose content to create an artistic and dynamic atmosphere. Owing to the increasing digitization, the consumers increasingly depend on online content to find information, get deals, discover new ideas, and become inspired before making a purchase. According to the Cisco IBSG study, over 40 percent of shoppers say that digital displays, such as video walls, can change what they buy. By using digital signage to provide relevant information to an audience near the point of purchase, retailers generate higher brand awareness and sales uplift.

Furthermore, the hospitality industry have started recognizing the importance of digital communication to ensure guest satisfaction and reinforce their brand’s differentiating factors. Digital signage for the hospitality industry creates an integrated and dynamic system, linking the operations and marketing aspects of the hotel to create an efficient system that benefits their guest as well as hotel staff. Several players in this industry have already started adopting digital signage as a way to attract guests and improve their experience. For instance, the Hyatt Regency Chicago is one of the many hotel chains that have embraced the signage technology. The Hyatt has installed 40-inch NEC Multi Sync LCD4010 and 32-inch NEC Multi Sync LCD3210 displays to cover the public areas and 228,000 square feet of meeting space. Thus, the increasing adoption of digital signage products in commercial verticals is driving the growth of the market.

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Key findings in the global digital signage market study:

Standalone display to witness the largest demand through 2027

Based on product, the standalone display segment commanded largest share of the overall digital signage market in 2019. The large share of this segment is mainly attributed to the growing transport networks, public infrastructure, and new commercial buildings particularly in developing economies along with the integration of interactive displays such as touch screens, movement detection, and active image capture devices.

Digital signage hardware dominated the global digital signage market in 2019

Based on the component, the hardware segment commanded the largest share of the overall digital signage market in 2019. This growth is driven by the factors such as the growing adoption of digital signage products in commercial verticals, increasing retail space, and growing infrastructural developments in emerging economies. Besides, growing number of innovative display technologies such as 1080p, 4K, and 8K display as well as newer technologies such as fine-pixel LED and OLED are expected to further propel the demand for hardware components during the forecast period

Indoor signage commanded the largest share of the market in 2019

Based on application, the indoor signage segment commanded the largest share of the overall digital signage market in 2019. The large share of this segment is attributed to the factors such as usage of immersive and highly interactive display technologies in sports stadiums, indoor arenas, airports, bus/rail stations, retail stores, schools, hotels, restaurants, and so on. The indoor signage is generally based on LCD, OLED, or fine-pixel LED technology and requires no additional protective features to make them waterproof.

Retail vertical dominated the digital signage market in 2019

Based on industry vertical, the retail segment accounted for the largest share of the overall digital signage market in 2019. This segment is predicted to maintain its market position over the forecast period and also exhibit growth at a considerable pace due to growing demand. Also, retailers are investing in smarter technologies and are increasingly focusing on upgrading their infrastructure to integrate digital signage solutions which is further expected to propel the growth of this market in the next few years.

Asia-Pacific: The fastest-growing regional market

North America commanded the largest share of the global digital signage market in 2019, followed by Europe, Asia Pacific, Latin America, and the Middle East and Africa. However, Asia-Pacific region is expected to witness rapid growth during the forecast period. This region has a large number of young and tech-savvy population which is the target population for digital signage. With increasing disposable incomes, this population is increasingly embracing the new technologies available in the market. Owing to this, Asia-Pacific region is ranked as the fastest-growing regional market in the global digital signage market. Japan, China, and India are the major revenue generating countries in the APAC digital signage market on account of technological advancements and infrastructural development.

Key Players

The report includes the competitive landscape based on the extensive assessment of the key strategic developments adopted by the leading market participants in the digital signage industry over last four years (2017-2020). The key players profiled in the global digital signage market are LG Electronics, Inc. (South Korea), Samsung Electronics Co., Ltd. (South Korea), Shanghai Goodview Electronics Co., Ltd. (China), Intel Corporation (U.S.), Hewlett Packard Company (U.S.), Cisco Systems, Inc. (U.S.), NEC Corporation (Japan), Sony Corporation (Japan), Hitachi, Ltd. (Japan), Panasonic Corporation (Japan), Sharp Corporation (Japan), AU Optronics Corporation (Taiwan), Leyard Optoelectronics Co., Ltd. (U.S.), Delta Electronics, Inc. (Taiwan), and Barco NV (U.S.).

Scope of the report

Market by Product Type                           

  • Video Wall
  • Standalone Display
    • Kiosk
      • Interactive
        • Self-service kiosk
        • Vending Kiosk
      • Non-interactive
    • Menu boards
      • Interactive
      • Non-interactive
    • Billboards

Market by Component                               

  • Hardware
    • Display
      • LCD Display
      • LED Display
      • OLED Display
    • Projectors
    • Media Players
  • Software
  • Services
    • Installation Services
    • Maintenance & Support Services

Market by Application                   

  • Indoor
  • Outdoor

Market by Industry Vertical                    

  • Retail
  • Hospitality
  • Entertainment
  • Transportation
  • Corporate
  • Healthcare
  • others

Market by Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • Latin America
  • Middle East and Africa

Key questions answered in the report:

The global digital signage market projected to reach $26.3 billion by 2027 from $16.0 billion in 2019 at a CAGR of 6.4% during the forecast period.
The hardware segment commanded the largest share of the overall digital signage market in 2019. However, the software segment is expected to grow with the fastest CAGR during the forecast period.
The retail segment is expected to witness rapid growth during the forecast period.
Rising adoption of digital signage products in commercial vertical, rapid digitization in emerging countries, and technological advancement in display technology are the key factors driving the growth of digital signage market
Increasing trend of online advertisement is one of the major restraints in the market.
Proliferation of smart cities across the globe is a major opportunity for the digital signage market players.
Some of the key players operating in the global digital signage market are LG Electronics, Inc. (South Korea), Samsung Electronics Co., Ltd. (South Korea), Shanghai Goodview Electronics Co., Ltd. (China), Intel Corporation (U.S.), Hewlett Packard Company (U.S.), Cisco Systems, Inc. (U.S.), NEC Corporation (Japan), Sony Corporation (Japan), Hitachi, Ltd. (Japan), Panasonic Corporation (Japan), Sharp Corporation (Japan), AU Optronics Corporation (Taiwan), Leyard Optoelectronics Co., Ltd. (U.S.), Delta Electronics, Inc. (Taiwan), and Barco NV (U.S.) among others.
Some of the high growth countries in the digital signage market are the U.S., the U.K., China, Japan, and India.
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Tags: Digital Signage Market Hardware Digital Transformation / Digitalization
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