Meticulous Research's® consultants received a study scope from the client. As per the study scope, the client was majorly interested in knowing market opportunities for analyte-specific reagents in IVD manufacturing.
The client is one of the leading technology companies. The firm is also leading in the IoT space through its Smart Home and Digital Health initiatives. The client focuses on the manufacturing and distribution of smart locks products for commercial and industrial professionals to provide a secure environment. The company was interested in geographical expansion opportunities in other countries. The client desired to start this expansion in the U.S. market. For expanding its presence, the client needed to formulate the Go-To-Market (GTM) strategy for the introduction of smart lock products in the U.S. market.
In December 2018, Meticulous Research’s consultants received a study scope from the client. As per the study scope, the client was majorly interested in knowing the procurement procedure heavily adopted by B2B in the U.S. for smart lock products. Thus, the client wanted to expand in the U.S., considering the historical trends. This information helped the client to identify the potential product type and thereby develop a business strategy accordingly.