Honey Powder Market (2026-2036)
The global Honey Powder Market was valued at USD 74.15 million in 2025. This market is expected to reach USD 132.14 million by 2036 from an estimated USD 78.12 million in 2026, registering a CAGR of 5.4% during the forecast period (2026-2036). In terms of volume, the market is expected to reach 17,370 tons by 2036 from an estimated 12,369 tons in 2026, at a CAGR of 3.5% during the forecast period.
- Published
- Oct 2026
- Pages
- 238
- Format
- PDF + Excel
- Report ID
- MR-2282
- Base year
- 2025
- 2025 · BASELINE
- $74.2M
- 2036
- $132.1M
- CAGR 2026–2036
- 5.4%
2025 baseline · 2026–2036 forecast at 5.4% CAGR · hover a bar for the value
Key highlights
The global Honey Powder Market is projected to reach USD 132.14 million by 2036, as bakery, cereal, beverage and nutraceutical manufacturers use honey powder to carry a honey declaration on dry products.
Honey supply is tightening. United States honey production fell 14% to 115.7 million pounds in 2025 and the all-honey price rose 27% to USD 3.05 per pound, according to the USDA National Agricultural Statistics Service, while Brazil raised its average export price by 27.5%.
Origin and authenticity rules are changing supply. Directive (EU) 2024/1438 requires every country of origin of a honey blend to be declared with its percentage share from June 14, 2026, and the European Commission found 46% of sampled imported honey consignments suspected of adulteration in its last coordinated action.
By type, carrier-based honey powder is expected to account for the largest share of 72.8% of the market in 2026, whereas high-honey and carrier-free honey powder is projected to register the highest CAGR of 9.0% through 2036.
Leading producers are investing in capacity and supply. Ohly opened a new spray drying tower in Hamburg in January 2026 and selected Eau Claire, Wisconsin for a new facility in April 2026, Döhler completed the acquisition of Treatt plc in July 2026, and Sweet Harvest Foods became the largest beekeeper in the United States with about 120,000 colonies in December 2025.
Asia-Pacific is expected to account for the largest market share of 44.0% in 2026 and to register the highest CAGR of 6.3% during the forecast period, led by India at a CAGR of 7.8%.
Report summary
| Particulars | Details |
|---|---|
| Forecast Period | 2026-2036 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| CAGR (Value) | 5.4% |
| Format | PDF, Excel & Cloud Portal · 238 pages |
| CAGR (Volume) | 3.5% |
| Market Size (Value) in 2026 | USD 78.12 Million |
| Market Size (Value) in 2036 | USD 132.14 Million |
| Market Size (Volume) in 2026 | 12,369 Tons |
| Market Size (Volume) in 2036 | 17,370 Tons |
| Segments Covered | By Type: Carrier-Based Honey Powder, High-Honey & Carrier-Free Honey Powder, Honey Granules & Flakes. By Honey Source: Blossom & Multifloral Honey, Monofloral Honey (Manuka Honey, Acacia Honey, Other Monofloral Honeys). By Nature: Conventional, Organic. By Drying Technology: Spray Drying, Vacuum Drying, Drum & Roller Drying, Freeze Drying, Other Drying Routes. By Application: Bakery Products, Confectionery, Breakfast Cereals & Snack Bars, Beverages, Dairy & Frozen Desserts, Sauces, Seasonings & Savoury Snacks, Nutraceuticals & Pharmaceuticals, Cosmetics & Personal Care, Other Applications. |
| Countries Covered | Asia-Pacific: China, India, Japan, Rest of Asia-Pacific. Europe: Italy, Germany, France, Spain, U.K., Rest of Europe. North America: U.S., Canada. Middle East & Africa. Latin America: Brazil, Mexico, Rest of Latin America. |
| Key Companies | ADM, Associated British Foods (Ohly), Döhler, ASR Group, Sweet Harvest Foods, Norevo, Yancheng Huamei Honey Products, Nutradry, Island Abbey Foods, G&S Foods, Wuhu Deli Foods, and Hangzhou Youither Bioscience. |
Report overview
Segments covered: type, honey source, nature, drying technology, application.
The growth of this market is mainly driven by consumer preference for honey over refined sugar, the dry-blend processing advantages of honey powder in bakery, cereal and snack manufacturing, the growth of honey in cough, throat-care and functional formats, and demand for instant and powdered beverage formats in Asia. However, honey supply volatility and rising origin prices, the treatment of honey as a free and added sugar, and the carrier dependence and hygroscopicity of honey powder restrain the growth of this market.
Furthermore, carrier-free and high-honey powders, Manuka and monofloral premium powders, and organic and traceable honey powder are expected to offer growth opportunities for the stakeholders in this market. However, honey adulteration and the cost of authentication, and the disruption of gum arabic supply from Sudan, remain major challenges impacting the growth of this market. Additionally, savoury and hot honey flavour innovation, the vertical integration of honey powder producers into beekeeping, and low-temperature drying to retain enzymes, aroma and polyphenols are prominent trends in this market.
The Honey Powder Market comprises honey converted into a free-flowing dry ingredient that food, beverage, nutraceutical, pharmaceutical and cosmetic manufacturers dose by weight in place of liquid honey. Because the sugars in honey have a very low glass transition temperature, most commercial honey powder is dried onto a carrier, typically maltodextrin, wheat or tapioca starch, or gum arabic, at a honey solids content of roughly 50% to 70%. A smaller group of producers supplies high-honey and carrier-free powders made by vacuum drying, freeze drying or patented dehydration processes, and a third group supplies honey granules and flakes, including honey co-crystallised with cane sugar. The market is measured at business-to-business prices on a finished-powder basis, including any carrier, and excludes liquid, creamed and set honey, honey-flavoured powders that contain no honey solids, finished consumer products containing honey, and other bee products. The ecosystem spans beekeepers and cooperatives, honey packers and blenders, honey powder producers, ingredient distributors, and formulators in bakery, confectionery, cereals, beverages, dairy, savoury foods, nutraceuticals, pharmaceuticals and cosmetics.
Demand is anchored in consumer preference for honey. In a survey of 1,000 U.S. adults conducted in April 2024 by the International Food Information Council, honey scored 7.3 on a 10-point likelihood-to-consume scale, ahead of table sugar at 6.3 and stevia at 4.8, and United States honey consumption reached a record 2.0 pounds per person in 2024, according to the USDA Economic Research Service. Food processors accounted for 34% of United States honey use in the National Honey Board volume study, and cereals and bars accounted for 44% and bakery for 31% of new United States product introductions containing honey in 2017. These are the categories that dose ingredients by weight through dry blending, sifting and coating equipment.
Supply is set by the honey market. China produced approximately 456,000 tons of honey in 2024, a quarter of world output, and Yancheng Huamei Honey Products produces 4,000 tons of honey powder a year alongside 8,000 tons of natural honey. United States production fell 14% in 2025, Ukraine exported 41.4% less honey after the European Union reintroduced tariff-rate quotas, and Brazil exported 34,468 tons at an average price 27.5% higher than in 2024. Honey powder producers buy in the same market as honey packers, and a carrier-based powder at 55% honey solids uses roughly 0.65 kilograms of liquid honey per kilogram of powder, so origin prices pass directly into powder costs.
The market nonetheless faces real constraints. The World Health Organization defines free sugars to include sugars naturally present in honey, and sugars from honey count as added sugars in multi-ingredient foods in the United States. Conventional spray drying requires a carrier, with a maximum honey content of 50% on a dry basis with maltodextrin and 67% with gum arabic reported in published trials, and the resulting powders remain hygroscopic. The forecast therefore assumes steady growth in bakery, cereal and beverage use, faster growth in nutraceutical, Manuka and carrier-free grades, and a rise in average price from USD 6.32 per kilogram in 2026 to USD 7.61 per kilogram in 2036.
Market dynamics
15 factors across 5 forcesConsumer Preference for Honey over Refined Sugar
Consumer preference for honey over refined sugar is the most important factor driving the Honey Powder Market. In the April 2024 survey by the International Food Information Council, honey scored 7.3 on a 10-point likelihood-to-consume scale, ahead of brown sugar at 6.6, table sugar at 6.3, stevia at 4.8, monk fruit at 4.3 and allulose at 3.5. In the 2025 IFIC Food and Health Survey, 75% of Americans said they try to limit or avoid sugar, yet honey benefits from being seen as a natural sweetener. In the National Honey Board attitudes and usage study of November 2025, with 2,457 respondents, nearly two-thirds of consumers said they prefer products containing honey, and more than half of those said they would pay a premium. A honey declaration on a dry product requires honey in a dry format, so this preference translates directly into demand for honey powder, granules and flakes.
Dry-Blend Processing Advantages in Bakery, Cereal and Snack Manufacturing
The dry-blend processing advantages of honey powder support its use in bakery, cereal and snack manufacturing. Food processors accounted for 34% of United States honey use, against 35% for retail, 23% for foodservice and 8% for other industrial users, according to the National Honey Board, and cereals, bakery and snacks continued to lead honey product introductions in 2024. Liquid honey is viscous, crystallises and must be heated and pumped, while powder, flakes and granules are metered in the same way as sugar or flour. ADM supplies dry honey at 30% to 70% honey content on a wheat starch carrier, including a flake grade at 70%, and Sweet Harvest Foods supplies a spray-dried powder at 50% honey solids and a roller-dried powder at 70% honey solids. Honey powder also brings honey solids without free water, which extends the shelf life of a dry mix.
Growth of Honey in Cough, Throat-Care and Functional Formats
The growth of honey in cough, throat-care and functional formats is raising demand for higher-value pharmaceutical and nutraceutical grades. The National Institute for Health and Care Excellence guideline NG120 on acute cough recommends honey for people aged over one year as a self-care measure, a Cochrane review of six randomised trials with 899 children concluded that honey probably reduces cough more than no treatment, and a University of Oxford systematic review of 14 studies found that honey improved combined symptom scores by a mean difference of 3.96 points compared with usual care. Ricola reported a record year in 2023 with double-digit sales growth. Dry honey is required in compressed and hard-boiled lozenges and in sachets, where liquid honey cannot be dosed.
Demand for Instant and Powdered Beverage Formats in Asia
Demand for instant and powdered beverage formats in Asia combines the largest honey supply with large instant drink categories. China produced approximately 456,000 tons of honey in 2024, a quarter of world output, while Japan consumed 44,539 tons of honey in fiscal 2023 but produced only 2,636 tons, a self-sufficiency rate of 5.9%, according to the Japanese Ministry of Agriculture, Forestry and Fisheries. Honey lemon drinks have been sold in Japan since 1986 and honey citron tea is a staple in South Korea. Instant drink powders, tea sticks and dry beverage bases need honey in powder form, which makes beverages the largest application of honey powder.
Table of contents
14 chapters · 151 sections · 238 pages · click to expandSegmental analysis
| Segment | Largest share (2026) | Fastest growth (2026–2036) |
|---|---|---|
| By Type | Carrier-Based Honey Powder | High-Honey & Carrier-Free Honey Powder |
| By Honey Source | Blossom & Multifloral Honey | — |
| By Nature | Conventional | — |
| By Drying Technology | Spray Drying | Freeze Drying |
| By Application | Beverages | Nutraceuticals & Pharmaceuticals |
By Type
- The Carrier-Based Honey Powder segment is expected to account for the largest share of 72.8% of the market.
- This segment is valued at USD 56.88 million in 2026 and is projected to reach USD 87.69 million by 2036, at a CAGR of 4.4%.
- The large share of this segment is mainly due to the need for a carrier in conventional spray and drum drying, its average price of USD 5.57 per kilogram, and its use across bakery, cereal, beverage and seasoning applications.
- However, the High-Honey & Carrier-Free Honey Powder segment is projected to register the highest CAGR of 9.0% during the forecast period, driven by clean-label demand for a honey-only declaration and by low-temperature, vacuum and freeze drying processes that reach 75% to 100% honey solids.
By Honey Source
- The Blossom & Multifloral Honey segment is expected to account for the largest share of 78.4% of the market, valued at USD 61.23 million in 2026 and projected to reach USD 102.40 million by 2036.
- The large share of this segment is mainly due to the availability of multifloral honey from every producing country and its use in bakery, cereal and beverage applications.
- However, the Monofloral Honey segment is projected to register the higher CAGR of 5.8% during the forecast period, led by Manuka honey at a CAGR of 7.6%, driven by New Zealand honey exports forecast to reach NZD 520 million in 2030.
By Nature
- The Conventional segment is expected to account for the largest share of 90.9% of the market, valued at USD 71.03 million in 2026 and projected to reach USD 117.24 million by 2036.
- The large share of this segment is mainly due to the limited supply of certified organic honey and the lower price of conventional powder.
- However, the Organic segment is projected to register the higher CAGR of 7.7% during the forecast period, growing from USD 7.09 million in 2026 to USD 14.90 million by 2036, driven by organic food demand in Europe and North America and by organic honey exports from Brazil.
By Drying Technology
- The Spray Drying segment is expected to account for the largest share of 48.8% of the market, valued at USD 38.15 million in 2026 and projected to reach USD 60.54 million by 2036.
- The large share of this segment is mainly due to the availability of spray dryers, continuous high throughput and established carrier-based formulations.
- However, the Freeze Drying segment is projected to register the highest CAGR of 9.4% during the forecast period, driven by demand for 100% and high-honey powders and by freeze-dried Manuka powder for supplements and cosmetics.
By Application
- The Beverages segment is expected to account for the largest share of 22.2% of the market, valued at USD 17.34 million in 2026 and projected to reach USD 27.86 million by 2036.
- The large share of this segment is mainly due to instant drinks, tea sticks and honey-lemon and honey-citron formats in China, Japan and South Korea.
- However, the Nutraceuticals & Pharmaceuticals segment is projected to register the highest CAGR of 6.8% during the forecast period, growing from USD 11.14 million in 2026 to USD 21.57 million by 2036, driven by clinical guidance that recommends honey for acute cough, by throat-care lozenges and by Manuka supplements.
Geographic analysis
Asia-Pacific
Largest shareIn 2026, Asia-Pacific is expected to account for the largest share of 44.0% of the global Honey Powder Market. This market is valued at USD 34.34 million in 2026 and is projected to reach USD 63.12 million by 2036, at a CAGR of 6.3%, the highest of any region. The large share of Asia-Pacific is attributed to honey production and honey powder capacity in China, which produced approximately 456,000 tons of honey in 2024 and accounted for 28.6% of world honey exports in 2023, and to instant beverage and bakery demand across the region. China is the largest country market, valued at USD 23.96 million in 2026, while India, which exported approximately 100,773 tons of honey in fiscal 2024-25, is the fastest-growing country market in this study at a CAGR of 7.8%. Manuka and high-honey powders from Australia and New Zealand add premium supply. Asia-Pacific
Europe
Europe is expected to account for the second-largest share of 23.7% of the market in 2026, valued at USD 18.55 million and projected to reach USD 28.07 million by 2036, at a CAGR of 4.2%. The European Union produced 282,000 tons of honey in 2024 and was 63% self-sufficient, importing 174,984 tons from outside the EU worth EUR 339.5 million, according to the European Commission. Germany, the largest honey importer in the European Union and the largest country market in the region, consumes about one kilogram of honey per person a year, and Hamburg is a centre of honey blending and drying, where Norevo and Ohly operate. Origin percentage labelling from June 14, 2026 favours suppliers with lot-level origin records. Europe
North America
North America is expected to account for 20.3% of the market in 2026, valued at USD 15.83 million and projected to reach USD 24.85 million by 2036, at a CAGR of 4.6%. The United States is the largest honey importer in the world, and imports supplied 78% of United States honey in 2025. Demand is led by breakfast cereals, bars, bakery, and sauces and seasonings, and by throat-care products. The region has the most diverse supply base: ADM produces SweetRight dry honey at Stanley, Wisconsin, Sweet Harvest Foods operates three plants in Minnesota, California and Michigan, ASR Group supplies co-crystallised granules, and Island Abbey Foods in Canada supplies 100% dried honey. North America
Middle East & Africa
The Middle East & Africa is expected to account for 6.0% of the market in 2026, valued at USD 4.70 million and projected to reach USD 8.10 million by 2036, at a CAGR of 5.6%. Africa produces about 223,000 tons of honey a year, 12% of world output, with Ethiopia the largest producer at 86,000 tons in 2024, according to FAO. Demand is concentrated in the Gulf and North Africa: Saudi Arabia imports about 24,000 tons of honey a year, and honey powder demand in the region follows instant beverages, confectionery and bakery. Middle East & Africa
Latin America
Latin America is expected to account for 6.0% of the market in 2026, valued at USD 4.69 million and projected to reach USD 8.01 million by 2036, at a CAGR of 5.5%. Argentina, Brazil and Mexico together produced about 193,000 tons of honey in 2024, and most of it is exported to the United States and the European Union. Brazil is the largest country market in the region and the main supplier of organic honey to the United States, and tariff pressure on exports to the United States may redirect honey to domestic processing. Latin America
Competitive landscape
The global Honey Powder Market is fragmented, with diversified ingredient companies, a sugar refiner and honey companies competing alongside specialised producers in China, Australia, New Zealand and Canada. Competition centres on honey sourcing and authentication, honey solids content, drying technology, carrier choice, organic and Manuka certification, origin documentation, and cost per kilogram of honey delivered.
Between January 2022 and September 2026, the profiled companies invested in capacity, completed acquisitions and integrated into honey supply. Sweet Harvest Foods merged with Nature Nate’s Honey in January 2022 and opened a honey extraction facility in LaBelle, Florida in October 2025; Norevo piloted the Intertek HoneyTrace platform in September 2025; Ohly opened a new spray drying tower in Hamburg in January 2026 and selected Eau Claire, Wisconsin for a new facility in April 2026, with an initial investment of more than USD 65 million; ADM invested in its Kentucky ingredient sites in 2026; ASR Group broke ground on a USD 785 million modernisation of its Chalmette refinery in May 2026; and Döhler completed the acquisition of Treatt plc, valued at approximately GBP 183 million, in July 2026.
The report provides a comprehensive competitive assessment of the leading companies operating in the global Honey Powder Market. The key players profiled in the report include Archer-Daniels-Midland Company (U.S.), Associated British Foods plc (U.K.) through Ohly GmbH (Germany), Döhler Group SE (Germany), ASR Group International, Inc. (U.S.), Sweet Harvest Foods (U.S.), Norevo GmbH (Germany), Yancheng Huamei Honey Products Co., Ltd. (China), Nutradry Pty Ltd (Australia), Island Abbey Foods Ltd. (Canada), G&S Foods Ltd (New Zealand), Wuhu Deli Foods Co., Ltd. (China), and Hangzhou Youither Bioscience Co., Ltd. (China).
- ADM
- Associated British Foods · Ohly
- Döhler
- ASR Group
- Sweet Harvest Foods
- Norevo
- Yancheng Huamei Honey Products
- Nutradry
- Island Abbey Foods
- G&S Foods
- Wuhu Deli Foods
- Hangzhou Youither Bioscience
Expert perspectives
Honey powder is a small market tied closely to a volatile raw material. Its value rests on one consumer preference, honey over refined sugar, and on one processing need, a honey declaration in a dry product. Honey costs rose sharply in 2025, with the United States producer price up 27%, and new EU origin labelling from June 14, 2026 is raising the documentation required of every supplier.
Three structural changes are expected to shape the market through 2036. First, value will grow faster than volume, at 5.4% against 3.5%, as high-honey, carrier-free, organic and Manuka grades take a larger share and average price rises from USD 6.32 to USD 7.61 per kilogram. Second, nutraceutical and pharmaceutical use will be the fastest-growing application, supported by clinical guidance on honey for cough. Third, growth will concentrate in Asia-Pacific, where China holds the largest supply base and India grows at 7.8% a year.
For companies planning entry or expansion, the most attractive positions over the forecast period are likely to be found in carrier-free and high-honey powders, freeze- and vacuum-dried premium grades, Manuka and organic powders, and integrated supply that combines beekeeping with drying. The principal risks are honey price volatility, adulteration and authentication cost, carrier supply, and the treatment of honey as an added sugar.
Customer perspectives
Insights gathered during primary interviews with procurement managers at bakery and cereal manufacturers, product managers at nutraceutical and throat-care brands, and quality directors at honey powder producers highlight where priorities are shifting. The following perspectives reflect recurring themes raised across these discussions.
“This reflects processing performance and price stability as the basis for supplier choice.”
“This indicates demand for high-honey and carrier-free grades in higher-value applications.”
“This highlights authentication and origin documentation as central supply requirements.”
Frequently asked questions
The global Honey Powder Market is estimated at USD 78.12 million in 2026, equivalent to 12,369 tons.
Cite this report
Meticulous Research. (2026). Honey Powder Market - Opportunity Analysis and Industry Forecast (2026-2036) (Report No. MR-2282). Meticulous Market Research Pvt. Ltd. https://www.meticulousresearch.com/product/honey-powder-market-6965