Breastfeeding Devices And Accessories Market (2014-2020)

The Global breastfeeding devices and accessories market is mainly segmented based on product type and geography. On the basis of product type, it is sub-segmented into breast milk preparation and cleaning products, breast pumps, breast milk storage and feeding solutions, breastfeeding accessories, phototherapy accessories, and other accessories. The market for milk warmer, breast milk bulk preparation system, and sterilizers is analyzed under breast milk preparation and cleaning products segment. The breast pumps market is further segmented into manual pumps, battery-powered pumps, electric pumps, and breast pump accessories. Similarly, the breast milk storage and feeding solutions market is sub-segmented into breast milk containers; breast milk bottles, nipples, and lids; breast milk storage bags and bottles; and feeding systems. Various accessories such as breast shells, breast pads, nipple shields, baby scales and accessories, soothing pads, and nipple care accessories are analyzed under breastfeeding accessories segment. Geographically the market is segmented into four major geographies such as North America, Europe, Asia Pacific, and rest of the world. North America dominated the global breastfeeding devices and accessories market with 52.3% share in 2014, followed by Europe, and Asia-Pacific. The rapidly increasing rate of female employment in the U.S., availability of reimbursement, well developed healthcare infrastructure and thereby sizable healthcare expenditure, and affordability of technologically advanced medical devices for routine tasks are the major factors driving the growth of breast feeding devices and accessories market in North America. On the other hand, Asia-Pacific is the fastest growing market with the presence of large untapped opportunities in the developing economies such as China and India. With Medela AG (Switzerland) leading the global breastfeeding devices and accessories market, the global breastfeeding devices and accessories market is moderately fragmented owing to the presence of a many local and regional players operating at local markets. However, requirement of high investment in bringing the new devices, especially breast feeding pumps in the market and the lengthy FDA approval process discourage many startups to enter in this market. The other prominent players in the global breastfeeding devices and accessories market are Ameda AG (Switzerland), Ardo medical AG (Switzerland), Bailey Medical (U.S.), Cascade HealthCare Products, Inc.(U.S.), Handi-Craft Company (U.S.), Jackel International Limited (U.K.), Lansinoh Laboratories Inc. (U.S.), MAM International (U.S.), Mayborn USA Inc. (U.S.), and Philips Healthcare (The Netherlands).

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