Concentrated Dry Fruit & Vegetable Extracts Market (2026-2036)

The growth of this market is mainly driven by the reformulation of food and beverage products toward natural colour, flavour and sweetening systems, the growth of powder-format beverage, nutrition and pet products, the shelf-life, logistics and carbon advantages of dry formats, and clean-label pressure on synthetic additives. However, raw material seasonality and price volatility, the energy intensity of concentration and drying, and the higher in-use cost of natural colour and standardised extract systems restrain the growth of this market.

Furthermore, carrier-free and clean-label extract powders, natural replacements for yellow and orange shades, and organic and certified supply positions are expected to offer growth opportunities for the stakeholders in this market. However, the energy intensity of concentration and drying, which ranges from 2,900 to 11,500 kJ per kilogram of water removed depending on the drying route, remains a major challenge impacting the growth of this market. Additionally, the relocation of colour and ingredient capacity to North America, clinical substantiation as a route to premium pricing, the upcycling of processing co-products, and the extension of natural colour into pet nutrition are prominent trends in this market.

The Concentrated Dry Fruit & Vegetable Extracts Market comprises ingredients obtained by extracting or juicing fruit or vegetables, concentrating the resulting liquid, and drying it into a stable powder that food, beverage, nutrition, pet food and cosmetic manufacturers dose in place of a liquid. The market covers concentrated dry fruit extracts, including fruit juice powders, standardised fruit polyphenol extracts and fruit-sourced colouring foods, and concentrated dry vegetable extracts, including tomato powder, vegetable juice powders and the black carrot, beetroot, red cabbage and purple sweet potato concentrates supplied for colour. Both product types are reported on a finished-powder basis, including any carrier. The market excludes dehydrated whole-fruit and vegetable powders that carry no concentration step, liquid juice concentrates, purées and pastes, colour additives carrying an E number such as grape skin extract (E163) and beetroot red (E162), flavourings, and honey powder, which is assessed in a separate study. The ecosystem spans contracted growers, first-stage processors, concentrators, dry extract producers, ingredient distributors, and formulators in food, beverage, nutrition, pet food and cosmetics.

Demand is anchored in large supplement, beverage and pet food categories that formulate in dry formats. According to the American Botanical Council, herbal supplement retail sales in the United States reached USD 13.2 billion in 2024, an increase of 5.4%, with elderberry at USD 145.2 million and beet root at USD 117.0 million among the five top-selling herbal supplement ingredients in the mass channel. Italy is the largest food supplement market in Europe, with sales of EUR 4.5 billion in 2023, approximately 26% of European turnover, according to Integratori & Salute. European pet food generated turnover of approximately EUR 29.4 billion on 8.6 million tonnes in 2024, according to FEDIAF. Capsules, tablets, gummies, bars, dry beverage mixes and kibble coatings take dry extracts rather than liquid concentrates.

The supply base is being rebuilt around natural colour in North America. Döhler inaugurated a plant in the State of Mexico in July 2026 following an investment of more than MXN 1.2 billion, with a second phase dedicated to natural colours. ADM announced USD 26 million for its Erlanger, Kentucky campus in January 2026 and more than USD 16 million for naturally derived colour capacity at its Boone County, Kentucky facility in July 2026, due on stream by early 2027. Oterra opened a 155,000 square foot United States headquarters with manufacturing at Mt. Pleasant, Wisconsin. Outside the United States, a national industry standard for colouring foods took effect in China in 2025, and Brazil issued a guide on plant extracts and concentrates in March 2026, giving manufacturers a documented basis for declaring fruit and vegetable concentrates as food ingredients.

The market nonetheless faces real constraints. Orange juice concentrate futures opened 2025 at 526 cents per pound, fell to a four-year low of 132.5 cents in November and closed the year at 205.2 cents; the World Apple and Pear Association forecast the 2024 Polish apple crop at 3.2 million tonnes, down 17%; and world processing tomato volume fell 12.1% to 40.29 million tonnes in 2025. Spray drying consumes 4,500 to 11,500 kJ per kilogram of water removed and freeze drying 9,000 to 11,000 kJ, which exposes producers to industrial energy prices. The forecast therefore assumes continued colour reformulation in North America, steady growth of powder-format supplement, beverage and pet products, and a gradual rise in average price from USD 12.37 per kilogram in 2026 to USD 15.10 per kilogram in 2036 as the product mix moves toward colouring foods and standardised extracts.