Pet Oral Care Market (2025-2032)
The Pet Oral Care Market is projected to reach $3 billion by 2032, at a CAGR of 6.1% from 2025 to 2032.
- Published
- Feb 2025
- Pages
- 200
- Format
- PDF + Excel
- Report ID
- MR-4
- Base year
- 2024
- 2032 · FORECAST
- $3.00B
- 2032
- $3.00B
- CAGR 2025–2032
- 6.1%
2024 baseline · 2025–2032 forecast at 6.1% CAGR · hover a bar for the value
Key highlights
The Pet Oral Care Market is projected to reach $3 billion by 2032, at a CAGR of 6.1% from 2025 to 2032.
The Toothpaste Segment is Expected to Account for the Largest Share of the Market
The Dogs Segment is Expected to Account for the Largest Share of the Market
North America’s major market share is attributed to the high awareness regarding pet health, increasing expenditure on pets and insurance, and high adoption of pets.
Report summary
| Particulars | Details |
|---|---|
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025–2032 |
| Market Size (2032) | USD 3.00 billion |
| CAGR (2025–2032) | 6.1% |
| Format | PDF, Excel & Cloud Portal · 200 pages |
| Segments Covered | By Product: Toothpaste, Toothbrush, Dental Chews, Mouthwashes, Additives, Other Oral Care Products · By Animal Type: Dogs, Cats, Other Pets · By Sales Channel: Online Company Websites, E-commerce websites, Pet Stores, Supermarkets, Pharmacies, Others |
| Countries Covered | Europe (RoE), Asia-Pacific (RoAPAC), Latin America (RoLATAM), Middle East & Africa (RoMEA) |
| Key Companies | Boehringer Ingelheim International GmbH, VETOQUINOL S.A., AllAccem, Inc. (U.S.), Petzlife UK (U.K.), Dechra Pharmaceuticals PLC (U.K.), Nestlé S.A., Mars, Incorporated (U.S.), Ceva Animal Health, LLC (U.S.), Virbac S.A., Hill's Pet Nutrition, Inc. (U.S.) |
Report overview
Segments covered: product, animal type, sales channel. Regions: Europe, Asia-Pacific, Latin America, Middle East & Africa.
Pet oral care products are used for maintaining oral hygiene in companion animals such as dogs and cats to prevent dental diseases. Toothbrushes, toothpaste, mouthwashes, dental chews, additives, and other oral care products are used for dental care in pets. Preventing dental diseases is crucial since treatments can be expensive and often cause significant discomfort to pets.
The growth of the pet oral care market is attributed to growing pet ownership and pet population, increasing pet expenditure and pet insurance, and increasing prevalence of dental diseases in pets. Moreover, the growth in e-commerce provides significant opportunities to players operating in the market.
However, the low awareness regarding animal health in developing countries is the major challenge to the market’s growth. Moreover, the reluctance of pets to clean their teeth restrains the market’s growth.
Market dynamics
2 factors across 1 forceGrowing Pet Ownerships and Pet Population
There has been a consistent trend of pet adoption over the past several years, driven by various demographic, socioeconomic, and cultural factors. Millennials, who are adults in their early 20s to late 30s, are a major group of first-time pet adopters. This group is more likely to delay having children and may see pets as substitutes for traditional family structures. In addition, the COVID-19 pandemic has led to a surge in pet adoption as people sought companionship and comfort during times of isolation and social distancing. For instance, in the U.K., over 2 million pets were adopted during the pandemic, and in Australia, over 1 million pets were adopted.
Additionally, the growing recognition of the positive impact of pet ownership on health is a significant factor driving pet adoption. When individuals own pets, they have more opportunities to engage in outdoor activities, exercise, and other physical activities. Numerous studies have demonstrated that having a pet can decrease blood pressure and triglyceride levels and help individuals manage depression, anxiety, and post-traumatic stress disorder (PTSD).
The rise in pet ownership and pet population has resulted in increased adoption of oral care products. Pet owners today consider their pets an integral part of their family and take care of their overall health and well-being. In 2022, the number of households with pets in Europe increased to 91 million from 88 million in 2020 (Source: European Pet Food Industry Federation).
Increasing Pet expenditure and Pet Insurance Drive the Demand for Per Oral Care Products
In recent years, the amount of money spent on pets has risen significantly as pet owners allocate a considerable amount of their income toward caring for and feeding their pets. This trend can be attributed to the evolving attitudes of millennials and younger generations toward animals. For instance, in 2021, pet owners in the U.S. spent a total of $123.6 billion, a 19.3% increase from $103.6 billion in 2020. This growing expenditure on pets is expected to drive the adoption of pet oral care products, as oral hygiene is a critical aspect of animal health.
Table of contents
11 chapters · 89 sections · 200 pages · click to expandSegmental analysis
| Segment | Largest share (2025) | Fastest growth (2025–2032) |
|---|---|---|
| By Product | Toothpaste | — |
| By Animal Type | Dogs | — |
| By Sales Channel | Online | — |
By Product
- The Toothpaste Segment is Expected to Account for the Largest Share of the Market
- Enzymatic toothpaste for dogs and cats is a popular product that provides antibacterial properties and helps reduce plaque, thereby preventing tartar formation.
- The growing awareness of pet oral health in developed countries, combined with the availability of a wide range of toothpaste flavors, has contributed to the significant market share of this segment.
By Animal Type
- The Dogs Segment is Expected to Account for the Largest Share of the Market
- The growing recognition of the health benefits of having dogs as pets and the companionship and emotional support provided by dogs has led to their increased adoption globally.
- Additionally, the availability of adoption services has made it easier than ever for individuals to adopt dogs.
- These factors contribute to the significant market share of this segment.
By Sales Channel
- The pet oral care market is segmented into online and offline.
- The online segment is expected to account for the largest share of the market.
- The large market share of this segment can be attributed to the high awareness of pet owners in developed countries regarding their pets' health and their willingness to invest in their pets' well-being, and ease and convenience to buy pet oral care products through company websites and e-commerce platforms.
Geographic analysis
North America
North America’s major market share is attributed to the high awareness regarding pet health, increasing expenditure on pets and insurance, and high adoption of pets. North America: Dominant Regional Market
Competitive landscape
- Boehringer Ingelheim International GmbH · Germany
- VETOQUINOL S.A. · France
- AllAccem, Inc. (U.S.)
- Petzlife UK (U.K.)
- Dechra Pharmaceuticals PLC (U.K.)
- Nestlé S.A. · Switzerland
- Mars, Incorporated (U.S.)
- Ceva Animal Health, LLC (U.S.)
- Virbac S.A. · France
- Hill's Pet Nutrition, Inc. (U.S.)
Frequently asked questions
The Pet Oral Care Market consists of products like toothpaste, toothbrushes, chews, and other items to maintain the oral hygiene of pets such as dogs and cats.
Cite this report
Meticulous Research. (2025). Pet Oral Care Market - Global Opportunity Analysis and Industry Forecast (2025-2032) (Report No. MR-4). Meticulous Market Research Pvt. Ltd. https://www.meticulousresearch.com/reports/pet-oral-care-market-2692