The Latin America Agriculture Equipment Market is projected to reach $6.55 billion by 2030, at a CAGR of 2.6% during the forecast period of 2024 to 2030. The growth of this market is driven by the growing labor scarcity, the increasing government initiatives to support farmers, the increasing need for mechanization of agricultural operations, and improved credit availability for agriculture equipment manufacturers. However, the economic instability of farmers and the high costs of advanced agriculture equipment hinders the growth of this market.
The technological advancements, the increasing adoption of precision farming techniques, and the expansion and entry of multinational agriculture equipment manufacturers firms in the region are expected to create market growth opportunities. However, low awareness of advanced agriculture technologies is a major challenge for the players in this market. Additionally, digitalization in agriculture is a prominent trend in the Latin America agriculture equipment market.
Key Players
The report includes a competitive landscape based on an extensive assessment of the key strategic developments adopted by leading market participants in the industry over the past 3-4 years. The key players profiled in the Latin America agriculture equipment market research report are AGCO Corporation (U.S.), Agromaster (Turkey), AMAZONEN-WERKE H. DREYER SE & Co. KG (Germany), APV - Technische Produkte GmbH (Austria), CLAAS KGaA mbH (Germany), CNH Industrial N.V. (U.K.), Deere & Company (U.S.), HORSCH Maschinen GmbH (Germany), ISEKI & CO., LTD. (Japan), KUBOTA Corporation (Japan), KUHN SAS (France), Mahindra & Mahindra Ltd. (India), Mascar SpA (Italy), Morris Equipment Ltd (Canada), and Valmont Industries, Inc. (U.S.).
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Increasing Government Initiatives Aimed at Supporting Farmers to Spur the Growth of the Latin America Agriculture Equipment Market
In recent years, governments of Latin American countries have increasingly focused on supporting farmers through various schemes and programs. This is mainly due to the importance of agriculture in providing food and other essential products, the challenges faced by Latin American farmers, and the need to ensure the sustainability of agriculture in the long term.
Farm equipment, including tractors, harvesters, and land preparation equipment, is expensive. Hence, it is challenging for economically unstable Latin American farmers to purchase such costlier equipment with limited funding sources. The farm loan schemes encourage the farmers to purchase farm equipment. Governments across several Latin American countries have already launched subsidy schemes and financial incentives programs.
In the last few years, the Brazilian Government has focused on increasing the country’s agricultural exports to increase farm productivity and produce high-quality yields. The country has recently experienced agricultural labor shortages due to growing urbanization and industrialization. Thus, in response, the Brazilian government has launched several agricultural subsidy programs to purchase agricultural machinery and associated implements to tackle the labor shortage challenge in agriculture. For instance, on 29 June 2022, the Ministry of Agriculture, Livestock and Farming of Brazil increased its annual budget of the credit Programme for Modernisation of Fleet of Agricultural Tractors and Associated Implements and Harvesters for its 2022–2024 edition to USD 1.9 billion (BRL 10.16 billion). Supportive government initiatives and subsidies for purchasing agricultural tractors to increase agricultural productivity are expected to drive the growth of the agriculture equipment market in Brazil.
In 2024, the Argentina government approved a USD 394 million loan specifically allocated for several irrigation projects in the country. Both domestic resources and multilateral organizations such as the World Bank, the Inter-American Development Bank, and the Development Bank of Latin America will fund these projects. The increasing demand for irrigation systems and supportive government initiatives aimed at expanding irrigated areas are expected to drive the growth of the agricultural equipment market in Argentina.
Key Findings in the Latin America Agriculture Equipment Market Study:
In 2024, the Tractors Segment is Expected to Dominate the Latin America Agriculture Equipment Market
Based on type, the Latin America agriculture equipment market is mainly segmented into tractors, harvesting equipment, soil preparation & cultivation equipment, irrigation equipment, spraying equipment, and other agriculture equipment. In 2024, the tractors segment is expected to account for the largest share of the Latin America agriculture equipment market. The large market share of this segment is mainly attributed to factors such as the rising demand for mechanization, increase in farm labor scarcity, supportive government initiatives aimed at improving the agricultural sector, and technological advancement in tractors. Moreover, in July 2022, Mahindra & Mahindra announced that as a part of their strategic global expansion, the company planned to set up a tractor assembly plant in Brazil in upcoming years, which is further expected to support the growth of this market during the forecast period.
However, the irrigation equipment segment is projected to register the highest CAGR during the forecast period of 2024–2030 due to increasing water shortages for agricultural use, rising government initiatives for sustainable irrigation practices, and growing automation in irrigation systems.
In 2024, the Semi-automatic Segment is Expected to Dominate the Latin America Agriculture Equipment Market
Based on mode of operation, the Latin America agriculture equipment market is segmented into semi-automatic, manual, and automatic. In 2024, the semi-automatic segment is expected to account for the largest share of the Latin America agriculture equipment market. The large market share of this segment is mainly attributed to the growing adoption of semi-automatic agricultural equipment due to their easy availability and accessibility over automated agriculture equipment in the region. Semi-automatic agriculture equipment is less expensive than automatic agriculture equipment, making them a more accessible option for small - and medium-sized farmers, mainly in low-income and emerging countries, including Brazil and Argentina.
However, the automatic segment is projected to register the highest CAGR during the forecast period of 2024–2030 due to rapidly increasing skilled agriculture labor shortages, technological advancements in agricultural equipment, and rising adoption of precision agriculture. Moreover, it is also anticipated that the growing usage of robotics and artificial intelligence technologies in the agriculture sectors will create opportunities for the stakeholders operating in this market during the forecast period of 2024–2030.
In 2024 the Non-electric Equipment Segment is Expected to Dominate the Latin America Agriculture Equipment Market
Based on power source, the Latin America agriculture equipment market is segmented into non-electric and electric-powered agriculture equipment. In 2024, the non-electric equipment segment is expected to account for the larger share of the Latin America agriculture equipment market. The large market share of this segment is attributed to the growing adoption of these equipment from Latin American farmers because of the simplicity and comparatively lower cost of the non-electric agriculture equipment over their electric counterparts. Non-electric equipment often has lower upfront costs and power requirements than their electric counterparts. This affordability makes Latin American farmers more accessible to a broader range of equipment with limited financial resources.
In 2024, the Harvesting & Threshing Preparation Segment is Expected to Dominate the Agriculture Equipment Market
Based on application, the agriculture equipment market is mainly segmented into land development and seedbed preparation, harvesting & threshing, irrigation, sowing & planting, crop protection, and other applications. In 2024, the harvesting & threshing preparation segment is expected to account for the largest share of the Latin America agriculture equipment market. The large market share of this segment is mainly attributed to factors such as the increasing area under the crop cultivations of soybeans and increasing demand for mechanized equipment for harvesting and threshing due to its advantages, including decreased labor costs, and time requirements, lower crop wastage, and enhanced processing effectiveness.
Brazil Dominates the Latin America Agriculture Equipment Market
Based on geography, the Latin America agriculture equipment market is majorly segmented into Brazil, Argentina, Mexico, and the rest of Latin America. In 2024, Brazil is expected to account for the largest share of the Latin America agriculture equipment market. The large share of this market is mainly attributed to the growing demand for micro irrigation systems, the government’s increased support, and increasing labor shortages. Moreover, international vendors started investing in the country’s agriculture equipment sector, further indicating the opportunities for stakeholders operating in this market.
Scope of the Report:
Latin America Agriculture Equipment Market Assessment, by Type
- Tractors
- 30-50 HP
- Less than 30 HP
- 51-100 HP
- More than 100 HP
- Harvesting Equipment
- Combine Harvesters
- Forage Harvesters
- Other Harvesters
- Soil Preparation & Cultivation Equipment
- Irrigation Equipment
- Irrigation Equipment Market, by Type
- Drip Irrigation
- Sprinkler Irrigation
- Other Irrigation Equipment
- Irrigation Equipment Market, by Component
- Tubing
- Sprinklers
- Emitter/Drippers
- Irrigation Valves
- Filters
- Irrigation Controllers
- Other Components
- Spraying Equipment
- Other Agriculture Equipment
Latin America Agriculture Equipment Market Assessment, by Mode of Operation
- Semi-automatic
- Manual
- Automatic
Latin America Agriculture Equipment Market Assessment, by Power Source
- Non-electric powered Agriculture Equipment
- Electric-powered Agriculture Equipment
Latin America Agriculture Equipment Market Assessment, by Application
- Land Development & Seedbed Preparation
- Harvesting & Threshing
- Irrigation
- Crop Protection
- Sowing & Planting
- Other Applications
Latin America Agriculture Equipment Market Assessment, by Country
- Brazil
- Mexico
- Argentina
- Rest of Latin America (RoLATAM)
Key Questions Answered in the Report:
