Pouches Market by Type (Stand-up Pouches, Flat Pouches), Material (Plastic, Paper, Bioplastic), Closure Type, End User (Food & Beverages, Personal Care & Homecare, Cosmetics, Healthcare), and Geography - Global Forecast to 2032

The Pouches Market was valued at $48.2 billion in 2024. This market is expected to reach $72.8 billion by 2032 from an estimated $49.8 billion in 2025, at a CAGR of 5.6% during the forecast period of 2025-2032.

Pouches Market Size & Forecast

The growth of this market is driven by the rapid growth of the cosmetics industry, government initiatives to develop eco-friendly pouches, and increasing demand for packaged food & beverage products. Furthermore, increasing demand for pouches for pharmaceutical applications and technological advancements in packaging materials are expected to generate growth opportunities for the stakeholders in this market.

Key Findings

• By Type: In 2025, the Stand-up Pouches Segment is Expected to Dominate the Pouches Market
• By Material: In 2025, the Plastic Segment is Expected to Dominate the Pouches Market
• By Closure Type: In 2025, the Zipper Segment is Expected to Dominate the Pouches Market
• By End User: In 2025, the Food & Beverages Segment is Expected to Dominate the Pouches Market
• By Geography: In 2025, Asia-Pacific to Dominate the Pouches Market

Pouches Market Trends

Rising Demand for Custom Stand-up Pouches

Organizations and businesses are increasingly seeking customized packaging solutions to protect their products and enhance their brand image. Customization allows brands to highlight their unique identity and attract consumers with distinctive designs, colors, and graphics. In response to this growing demand, manufacturers are focusing on offering customized stand-up pouches. These pouches are easy to store, handle, and open, making them ideal for on-the-go consumption. Suitable for a wide range of products, including snacks, beverages, pet food, and personal care items, custom stand-up pouches provide a versatile and practical packaging option.

Brands are increasingly shifting toward eco-friendly packaging solutions, and custom stand-up pouches made from recyclable and biodegradable materials are aligning with this trend. Stand-up pouches use less material compared to traditional packaging like bottles and cans, resulting in a lower environmental impact. Additionally, custom pouches are more cost-effective than rigid packaging, making them particularly appealing to small and medium-sized businesses that require flexibility in production and inventory management. These factors are driving the growth of the pouches market during the forecast period.

Increasing Demand for Packaged Food & Beverages Products Drives the Growth of Pouches Market

Food & beverage packaging plays a critical role in the entire cycle of processed food production and distribution. Various types of packaging—such as pouches, bottles, cans, cartons, and jars—are used across food processing industries to protect products from contamination and preserve freshness. Stand-up pouches, in particular, are tightly sealed, easy to store, and user-friendly, making them an ideal choice for handling and accessing food products.

As the demand for processed food & beverages rises and competition intensifies within the industry, attractive packaging plays a key role in attracting new customers and retaining existing ones. The increasing demand for packaged food and beverages, coupled with food manufacturers' growing focus on efficient packaging solutions, is expected to drive the growth of the pouches market during the forecast period.

Pouches Market Opportunities

Increasing Demand for Pouches for Packaging Pharmaceuticals Applications

Pouches are gaining popularity in pharmaceutical packaging due to their convenience, resealability, and ability to protect medications from moisture, oxygen, and light, thereby extending shelf life. They are commonly used for unit-dose packaging of tablets, capsules, and powders, which helps improve medication adherence and reduce the risk of medication errors. Additionally, small medical devices such as bandages, cotton swabs, and test strips are often packaged in pouches. As a result, organizations are increasingly focusing on offering pouches tailored to the pharmaceutical packaging industry.

Some of the recent developments in this market space are as follows:

• In October 2025, Amcor plc (Australia) launched Dual Chamber Pouch (DCP) for drug and medical device combination packaging in Europe.
• In March 2025, Winpak Ltd. (Canada) launched the WINSPEED Pouch Stock Program to simplify and accelerate the packaging process for medical device manufacturers in North America.

Such developments are offering growth opportunities for the pouches market during the forecast period.

Pouches Market Analysis: Top Market Opportunity:

The Stand-up Pouches Segment is Expected to Dominate the Pouches Market in 2025

Based on type, the pouches market is segmented into stand-up pouches, flat pouches, and other types. In 2025, the stand-up pouches segment is estimated to account for the largest share of the pouches market. The large share of this segment is attributed to the rise in the production of food products, increasing demand for flexible packaging, and customization in packaging material.

Stand-up pouches, also known as doypacks, are flexible packaging solutions designed to stand upright on shelves, offering both convenience and visibility. Made from materials such as polyethylene and laminated films, these pouches can be customized with various colors and designs to create attractive packaging for different industries. Stand-up pouches are suitable for a wide range of products, including food, beverages, pet food, cosmetics, clothing, and pharmaceuticals. They effectively protect contents from oxidation, moisture, light, and odors, making them ideal for preserving product quality. As a result, stand-up pouches are widely used across various sectors for packaging food, beverages, pet food, cosmetics, and household goods.

Some of the recent developments in this market space are as follows:

• In November 2025, Mespack (Spain) and Amcor plc (Australia) launched a recycle-ready 2L stand-up pouch for home care products such as soaps, cleaners, and laundry detergent.
• In January 2025, Accredo Packaging, Inc. (U.S.) collaborated with Fresh-Lock (Reynolds Consumer Products Inc.) (U.S.) to launch a sustainable and child-resistant stand-up pouch for food and consumer products.

Such developments support the segment growth in the pouches market during the forecast period.

Geographical Analysis

Asia-Pacific Dominates the Pouches Market in 2025

In 2025, Asia-Pacific is estimated to account for the largest share of the global pouches market. This large share is primarily attributed to rapid urbanization in the region, the growth of the food and beverage industry, the rapid growth of the e-commerce sector, increased consumer spending power, and changing lifestyles in countries such as China and India. Moreover, this region is also slated to register the highest CAGR during the forecast period.

Key Companies

The report includes a competitive landscape based on an extensive assessment of the key strategic developments that led market participants to adopt over the past three years (2021-2025).

The key players profiled in the pouches market report are Amcor plc (Australia), Mondi plc (U.K.), Smurfit Kappa Group plc (Ireland), Berry Global Group, Inc. (U.S.), Sonoco Products Company (U.S.), Sealed Air Corporation (U.S.), Huhtamaki (Finland), ProAmpac (U.S.), Coveris Group (U.K.), Constantia Flexibles (Austria), Goglio SpA (Italy), Wipf AG (Switzerland), Korozo A.S. (Turkey), Glenroy, Inc. (U.S.), and Daklapack Group (Netherlands).

Pouches Industry Overview: Latest Developments from Key Industry Players

• In April 2025, SIG Group AG (Switzerland) launched SIG Prime 55 In-Line Aseptic, an aseptic spouted pouch filling system for in-line pouch sterilization. This system removes the need for third-party pre-sterilization of spouted pouches and produces aseptically packaged products in spouted pouches.
• In February 2025, Amcor plc (Australia) collaborated with Stonyfield Farm, Inc. (U.S.) and Cheer Pack North America (U.S.) to launch the polyethylene (PE) spouted pouch, which provides a sustainable package without compromising performance.
• In September 2022, Solenis LLC (U.S.) launched SafePack pouches, which are fully recyclable pouches that lower carbon emissions, reduce plastic waste, and meet the highest standards for recyclability and safety.

Pouches Market Research Summary

Key questions answered in the report: