Tabletop Sweeteners Market (2023-2030)
The Tabletop Sweeteners Market is projected to reach $2.18 billion by 2030 at a CAGR of 5.9% from 2023 to 2030. Moreover, in terms of volume, this market is projected to reach 18,830.7 tons by 2030, at a CAGR of 4.4% during the forecast period.
- Published
- Jun 2023
- Pages
- 251
- Format
- PDF + Excel
- Report ID
- MRFB - 104827
- Base year
- 2022
- 2030 · FORECAST
- $2.18B
- 2030
- $2.18B
- CAGR 2023–2030
- 5.9%
2022 baseline · 2023–2030 forecast at 5.9% CAGR · hover a bar for the value
Key highlights
The Stevia Segment to Dominate the Tabletop Sweeteners Market in 2023
Natural Segment to Witness Fastest Growth Rate During Forecast Period
Powder Segment to Account for Largest Share in 2023
Multi-serve Segment to Account for Larger Share in 2023
Business-to-Consumer Segment to Witness Fastest Growth Rate During Forecast Period
North America: The Dominating Regional Market
Report summary
| Particulars | Details |
|---|---|
| Base Year | 2022 |
| Estimated Year | 2023 |
| Forecast Period | 2023–2030 |
| Market Size (2030) | USD 2.18 billion |
| CAGR (2023–2030) | 5.9% |
| Format | PDF, Excel & Cloud Portal · 251 pages |
| Segments Covered | By Sweetener Ingredient Type: Sucralose, Stevia, Polyols Xylitol, Erythritol · By Source: Natural, Artificial · By Form: Powder, Tablet, Liquid, Cube · By Packaging Format: Single-serve, Multi-serve Pouches & Jars, Dispensers, Bottles · By Distribution Channel: Business-to-Business, Business-to-Consumer Modern Groceries, Convenience Stores, Online Retail, Specialty Stores, Other B2C Distribution Channels |
| Countries Covered | North America (Canada), Europe (Germany, France, U.K., Italy, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific) |
| Key Companies | Whole Earth Brands, Inc. (U.S.), Heartland Food Products Group, LLC (U.S.), Nutrifood, Lightsweet Indústria e Comércio de Alimentos Ltda, Cristal Union, Wisdom Natural Brands (U.S.), Zydus Wellness Ltd., Hermes Sweeteners Ltd., Saraya Co. Ltd., Associated British Foods plc (U.K.), Südzucker AG, Ajinomoto Co., Inc. |
Report overview
Segments covered: sweetener ingredient type, source, form, packaging format, distribution channel. Regions: North America, Europe, Asia-Pacific.
The growth of this market is driven by the rising prevalence of diabetes and the growing focus on health & wellness. However, the high prices of tabletop sweeteners and the adverse health effects associated with tabletop sweeteners restrain the growth of this market.Furthermore, the rising consumer preference for tabletop sweeteners in emerging economies is expected to create market growth opportunities. However, lack of awareness and low consumer acceptance is a major challenge to market growth.
Tabletop sweeteners are the formulations of permitted sweeteners, which may also contain other food additives or food ingredients. These tabletop sweeteners are used in small quantities to obtain a desired sweet taste by replacing sugar. They contain less food energy than sugar-based sweeteners, making them a zero-calorie or low-calorie sweetener. Tabletop sweeteners are available in the form of liquid, tablets, powder, and cubes.
Report infographic
Market dynamics
1 factors across 1 forceGrowing Focus on Health & Wellness to Drive Market Growth
Rising death rates due to heart diseases, stroke, obesity, and type 2 diabetes have alarmed the global population, and a large section has started to switch to low-calorie and nutritional foods. Increasing health conditions is a major factor that propels consumers to implement healthy living by consuming a balanced diet and focusing on health & wellness. The rising availability of food options and easy access to various foods encourage consumers to choose healthy eating options. A key aspect of maintaining dietary balance is the consumption of low-calorie foods. Consumers, being more conscious of their health, prefer foods with low or no-calorie sweeteners. Replacing sugar with tabletop sweeteners has been found to be a better option to lower sugar intake.
In addition, people with diabetes often struggle with finding low-calorie desserts to satisfy their sweet tooth. Tabletop sweeteners help them satiate their cravings within their calorie limit. People are increasingly adopting healthy lifestyles, with adults looking for healthy food options for their children. Consumers prefer to consume food products that help them sustain their healthy living and support their wellness.
Moreover, consumers have started reducing sugar intake from tea & coffee, substituting it with tabletop sweeteners available in single-serve packets making it convenient to carry without compromising the taste and calorie count. Thus, the growing focus on health & wellness is further expected to drive the demand for tabletop sweeteners.
Table of contents
13 chapters · 124 sections · 251 pages · click to expandSegmental analysis
| Segment | Largest share (2023) | Fastest growth (2023–2030) |
|---|---|---|
| By Sweetener Ingredient Type | Stevia | — |
| By Source | — | — |
| By Form | Powder | — |
| By Packaging Format | Large market share of this | — |
| By Distribution Channel | — | — |
By Sweetener Ingredient Type
- The Stevia Segment to Dominate the Tabletop Sweeteners Market in 2023
- The stevia segment is expected to account for the largest share of the global tabletop sweeteners market.
- The large market share of this segment is attributed to increasing consumer awareness regarding consuming food products with natural ingredients and the growing consumer preference for clean-label, healthy, and reduced-sugar products.
By Source
- Natural Segment to Witness Fastest Growth Rate During Forecast Period
- The natural segment is expected to register a higher CAGR during the forecast period.
- The growth of this segment is attributed to the increasing awareness about the benefits of natural ingredients, the growing consumer preference for clean-label and sugar-free alternatives, and the rising adoption of stevia and other natural sweeteners as an alternative to sugar.
By Form
- Powder Segment to Account for Largest Share in 2023
- The powder segment is expected to account for the largest share of the global tabletop sweeteners market.
- The large market share of this segment is attributed to its ease of handling & storage, multiple usage applications, and better shelf-life of powdered tabletop sweeteners.
By Packaging Format
- Multi-serve Segment to Account for Larger Share in 2023
- The multi-serve segment is expected to account for the larger share of the global tabletop sweeteners market.
- The large market share of this segment is attributed to the benefits offered by multi-serve tabletop sweeteners.
- Bulk packaging provides convenience for everyday use in households, restaurants, and cafes by reducing the need for frequent restocking.
- Furthermore, multi-serve packaging offers improved protection and maintains the sweetener's freshness for an extended period, driving the demand for these products from retail stores.
- The multi-serve packaging format is further segmented into pouches & jars, dispensers, and bottles.
- The pouches & jars segment is expected to account for the largest share of the multi-serve tabletop sweeteners market.
- The large market share of this segment is attributed to its utility to end users.
- Pouches & jars are convenient to use and carry.
- They often come in bulk quantities and hence do not require frequent refilling.
- Additionally, distribution channels offer various discounts on retail prices, further boosting product consumption by end users.
By Distribution Channel
- Business-to-Consumer Segment to Witness Fastest Growth Rate During Forecast Period
- The business-to-consumer segment is expected to register a higher CAGR during the forecast period.
- The growth of this segment is attributed to the rising adoption of healthy eating habits, the growing trend of online shopping, a preference for personalization, easy accessibility, and the availability of a wide variety of quality products.
Geographic analysis
North America
Largest shareThe tabletop sweeteners market is segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2023, North America is expected to account for the largest share of the global tabletop sweeteners market. North America’s major market share is attributed to the rising demand for low-calorie tabletop sweeteners from the increasing number of obese and diabetic populations and growing health & wellness concerns among consumers in the region. Furthermore, the presence of prominent tabletop sweeteners offering players in the region further supports the growth of the market in the region. North America: The Dominating Regional Market
Asia-Pacific
Fastest growthHowever, Asia-pacific is projected to register the highest CAGR during the forecast period.
Competitive landscape
- Whole Earth Brands, Inc. (U.S.)
- Heartland Food Products Group, LLC (U.S.)
- Nutrifood · Indonesia
- Lightsweet Indústria e Comércio de Alimentos Ltda · Brazil
- Cristal Union · France
- Wisdom Natural Brands (U.S.)
- Zydus Wellness Ltd. · India
- Hermes Sweeteners Ltd. · Switzerland
- Saraya Co. Ltd. · Japan
- Associated British Foods plc (U.K.)
- Südzucker AG · Germany
- Ajinomoto Co., Inc. · Japan
Frequently asked questions
In terms of value, the global tabletop sweeteners market is projected to reach $2.18 billion by 2030 at a CAGR of 5.9% from 2023 to 2030. Moreover, in terms of volume, this market is projected to reach 18,830.7 tons by 2030, at a CAGR of 4.4% during the forecast period.
Cite this report
Meticulous Research. (2023). Tabletop Sweeteners Market - Global Opportunity Analysis and Industry Forecast (2023-2030) (Report No. MRFB - 104827). Meticulous Market Research Pvt. Ltd. https://www.meticulousresearch.com/product/tabletop-sweeteners-market-5510