Tabletop Sweeteners Market by Sweetener Ingredient Type (Sucralose, Stevia, Monk Fruit, Polyols, Others), Source, Form (Powder, Tablet), Packaging Format (Single-serve, Multi-serve), Distribution Channel (B2B, B2C), and Geography - Global Forecast to 2030

The Tabletop Sweeteners Market is projected to reach $2.18 billion by 2030 at a CAGR of 5.9% from 2023 to 2030. Moreover, in terms of volume, this market is projected to reach 18,830.7 tons by 2030, at a CAGR of 4.4% during the forecast period. The growth of this market is driven by the rising prevalence of diabetes and the growing focus on health & wellness. However, the high prices of tabletop sweeteners and the adverse health effects associated with tabletop sweeteners restrain the growth of this market.Furthermore, the rising consumer preference for tabletop sweeteners in emerging economies is expected to create market growth opportunities. However, lack of awareness and low consumer acceptance is a major challenge to market growth.

Tabletop sweeteners are the formulations of permitted sweeteners, which may also contain other food additives or food ingredients. These tabletop sweeteners are used in small quantities to obtain a desired sweet taste by replacing sugar. They contain less food energy than sugar-based sweeteners, making them a zero-calorie or low-calorie sweetener. Tabletop sweeteners are available in the form of liquid, tablets, powder, and cubes.

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Rising Prevalence of Diabetes and Obesity to Drive Market Growth

Diabetes is a major health problem worldwide. The incidence of type 2 diabetes has increased significantly in recent years and is expected to increase further. Some of the treatable risk factors of diabetes are obesity and physical inactivity.

According to the International Diabetes Federation (IDF), approximately 537 million adults (aged 20–79 years) across the globe had diabetes in 2021. This number is expected to reach 783 million by 2045, of which 541 million adults are at an increased risk of developing type 2 diabetes. These people are also expected to be at risk of obesity and diabetes-related complications, such as cardiovascular diseases and hepatic steatosis.

Consuming simple carbohydrates, such as sweetmeats, desserts and soft drinks, leads to blood sugar spikes. Along with lifestyle changes, people with type 2 diabetes are also recommended to reduce their carbohydrate intake and limit their sugar consumption. Sugar substitutes or tabletop sweeteners are considered a healthier alternative to common sugar as they have a low glycemic response and do not add carbohydrates to the bloodstream. Stevia and sucralose are the most commonly used tabletop sweeteners. According to the 2022 Food and Health Survey Report of the International Food Information Council (IFIC), 52% of Americans have reported following a diet or eating pattern in 2022 to reduce their calorie intake. In 2021, over 73% of Americans reported trying to limit or avoid sugar consumption.

The increasing prevalence of diabetes has created a need to reduce sugar consumption, driving the demand for tabletop sweeteners.

Growing Focus on Health & Wellness to Drive Market Growth

Rising death rates due to heart diseases, stroke, obesity, and type 2 diabetes have alarmed the global population, and a large section has started to switch to low-calorie and nutritional foods. Increasing health conditions is a major factor that propels consumers to implement healthy living by consuming a balanced diet and focusing on health & wellness. The rising availability of food options and easy access to various foods encourage consumers to choose healthy eating options. A key aspect of maintaining dietary balance is the consumption of low-calorie foods. Consumers, being more conscious of their health, prefer foods with low or no-calorie sweeteners. Replacing sugar with tabletop sweeteners has been found to be a better option to lower sugar intake.

In addition, people with diabetes often struggle with finding low-calorie desserts to satisfy their sweet tooth. Tabletop sweeteners help them satiate their cravings within their calorie limit. People are increasingly adopting healthy lifestyles, with adults looking for healthy food options for their children. Consumers prefer to consume food products that help them sustain their healthy living and support their wellness.

Moreover, consumers have started reducing sugar intake from tea & coffee, substituting it with tabletop sweeteners available in single-serve packets making it convenient to carry without compromising the taste and calorie count. Thus, the growing focus on health & wellness is further expected to drive the demand for tabletop sweeteners.

Key Findings in the Tabletop Sweeteners Market Study:

The Stevia Segment to Dominate the Tabletop Sweeteners Market in 2023

Based on sweetener ingredient type, the tabletop sweeteners market is segmented into sucralose, stevia, saccharin, aspartame, acesulfame potassium (ace-k), monk fruit, polyols, and other sweetener ingredients. In 2023, the stevia segment is expected to account for the largest share of the global tabletop sweeteners market. The large market share of this segment is attributed to increasing consumer awareness regarding consuming food products with natural ingredients and the growing consumer preference for clean-label, healthy, and reduced-sugar products.

Natural Segment to Witness Fastest Growth Rate During Forecast Period

Based on source, the tabletop sweeteners market is segmented into artificial and natural. The natural segment is expected to register a higher CAGR during the forecast period. The growth of this segment is attributed to the increasing awareness about the benefits of natural ingredients, the growing consumer preference for clean-label and sugar-free alternatives, and the rising adoption of stevia and other natural sweeteners as an alternative to sugar.

Powder Segment to Account for Largest Share in 2023

Based on form, the tabletop sweeteners market is segmented into powder, tablet, liquid, and cube. In 2023, the powder segment is expected to account for the largest share of the global tabletop sweeteners market. The large market share of this segment is attributed to its ease of handling & storage, multiple usage applications, and better shelf-life of powdered tabletop sweeteners.

Multi-serve Segment to Account for Larger Share in 2023

Based on packaging format, the tabletop sweeteners market is segmented into single-serve and multi-serve. In 2023, the multi-serve segment is expected to account for the larger share of the global tabletop sweeteners market. The large market share of this segment is attributed to the benefits offered by multi-serve tabletop sweeteners. Bulk packaging provides convenience for everyday use in households, restaurants, and cafes by reducing the need for frequent restocking. Furthermore, multi-serve packaging offers improved protection and maintains the sweetener's freshness for an extended period, driving the demand for these products from retail stores.

The multi-serve packaging format is further segmented into pouches & jars, dispensers, and bottles. In 2023, the pouches & jars segment is expected to account for the largest share of the multi-serve tabletop sweeteners market. The large market share of this segment is attributed to its utility to end users. Pouches & jars are convenient to use and carry. They often come in bulk quantities and hence do not require frequent refilling. Additionally, distribution channels offer various discounts on retail prices, further boosting product consumption by end users.

Business-to-Consumer Segment to Witness Fastest Growth Rate During Forecast Period

Based on distribution channel, the global tabletop sweeteners market is segmented into business-to-business and business-to-consumer. The business-to-consumer segment is expected to register a higher CAGR during the forecast period. The growth of this segment is attributed to the rising adoption of healthy eating habits, the growing trend of online shopping, a preference for personalization, easy accessibility, and the availability of a wide variety of quality products.

North America: The Dominating Regional Market

The tabletop sweeteners market is segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2023, North America is expected to account for the largest share of the global tabletop sweeteners market. North America’s major market share is attributed to the rising demand for low-calorie tabletop sweeteners from the increasing number of obese and diabetic populations and growing health & wellness concerns among consumers in the region. Furthermore, the presence of prominent tabletop sweeteners offering players in the region further supports the growth of the market in the region.

However, Asia-pacific is projected to register the highest CAGR during the forecast period.

Key Players

The report offers a competitive landscape based on an extensive assessment of the product portfolio offerings, geographic presence, and key strategic developments adopted by leading market players in this market in the last three to four years. Some of the key players operating in the global tabletop sweeteners market are Whole Earth Brands, Inc. (U.S.), Heartland Food Products Group, LLC (U.S.), Nutrifood (Indonesia), Lightsweet Indústria e Comércio de Alimentos Ltda. (Brazil), Cristal Union (France), Wisdom Natural Brands (U.S.), Zydus Wellness Ltd. (India), Hermes Sweeteners Ltd. (Switzerland), Saraya Co. Ltd. (Japan), Associated British Foods plc (U.K.), Südzucker AG (Germany), and Ajinomoto Co., Inc. (Japan).

Scope of the Report:

Tabletop Sweeteners Market Assessment, by Sweetener Ingredient Type                            

• Sucralose
• Stevia
• Polyols
  • Xylitol
  • Erythritol
• Aspartame
• Monk Fruit
• Acesulfame Potassium (Ace-K)
• Saccharin
• Other Sweetener Ingredients

Tabletop Sweeteners Market Assessment, by Source

• Natural
• Artificial

Tabletop Sweeteners Market Assessment, by Form

• Powder
• Tablet
• Liquid
• Cube

Tabletop Sweeteners Market Assessment, by Packaging Format

• Single-serve
• Multi-serve
  • Pouches & Jars
  • Dispensers
  • Bottles

Tabletop Sweeteners Market Assessment, by Distribution Channel

• Business-to-Business
• Business-to-Consumer
  • Modern Groceries
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Other B2C Distribution Channels

Tabletop Sweeteners Market Assessment, by Geography

• North America      
  • U.S.
  • Canada
• Europe   
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Rest of Europe
• Asia-Pacific          
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Latin America       
• The Middle East & Africa    

Key Questions Answered in the Report: