
Nutricosmetics Market (2025-2032)
The Nutricosmetics Market is expected to reach $12.61 billion by 2032, at a CAGR of 7.2% from 2025 to 2032.
- Published
- Jan 2025
- Pages
- 190
- Format
- PDF + Excel
- Report ID
- MRFB - 1041033
- Base year
- 2024
- 2032 · FORECAST
- $12.61B
- 2032
- $12.61B
- CAGR 2025–2032
- 7.2%
2024 baseline · 2025–2032 forecast at 7.2% CAGR · hover a bar for the value
Key highlights
By Product Type: In 2025, the Skincare Segment to Dominate the Nutricosmetics Market
By Form: In 2025, the Powder Segment to Dominate the Nutricosmetics Market
By Distribution Channels: The Supermarkets & Hypermarkets Segment to Witness Highest Demand During the Forecast Period
Report summary
| Particulars | Details |
|---|---|
| Number of Pages | 190 |
| Format | |
| Forecast Period | 2025–2032 |
| Base Year | 2024 |
| CAGR (Value) | 7.2% |
| Market Size (Value) | $12.61 Billion by 2032 |
| Segments Covered | By Product Type · Skincare · Hair Care · Nail Care · Other Product Types · By Form · Powder Form · Liquid Form · Tablets · Capsules & Soft Gels · Gummies & Soft Chews · Other Forms · By Distribution Channel · Supermarkets & Hypermarkets · Specialty Stores · Pharmacies & Drug Stores · E-commerce · Other Distribution Channels |
| Countries Covered | North America (U.S., Canada), Europe (Germany, France, U.K., Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, Mexico, and Rest of Latin America), and Middle East & Africa. |
| Key Companies | Amway Corporation (U.S.), Shiseido Company, Limited (Japan), Koninklijke DSM N.V. (Netherlands), Nestlé S.A. (Switzerland), Suntory Beverage & Food Ltd. (Japan), LycoRed Ltd. (Israel), Lonza Group Ltd. (Switzerland), BASF SE (Germany), Herbalife Nutrition Ltd. (U.S.), Beiersdorf AG (Germany), Otsuka Holdings Co. Ltd. (Japan), and Sappe Public Company Limited (Thailand). |
Report overview
Segments covered: product type, form, distribution channel. Regions: North America, Europe, Asia-Pacific, Latin America.
The growth of this market can be attributed to several factors, including the growing awareness about nutritional deficiency, consumers' increasing preference for natural alternatives to chemical-based health and beauty products, the growing cosmetics industry, and the increasing geriatric population. Moreover, the increasing demand for innovative beverages and the expanding functional food industry are expected to offer growth opportunities for the players operating in this market.
Report infographic

Market dynamics
5 factors across 3 forcesGrowing Awareness of Nutritional Deficiency
The growing incidence of nutritional deficiency is a significant concern worldwide. Nutritional deficiency can occur due to several factors, including poor dietary choices, limited access to nutritious foods, certain medical conditions, and lifestyle disorders. In 2022, an estimated 2.4 billion people worldwide were diagnosed with nutritional deficiency, constituting nearly 30% of the world's population (Source: World Health Organization).
Nutritional deficiency can result in a variety of health issues, such as a weaker immune system, anemia, weariness, muscle weakness, and skin conditions. As people become increasingly aware of the importance of nutrition in well-being, there is a growing demand for commodities that not only help enhance one’s appearance but also improve health.
This growing awareness about nutrition is driving the growth of various sectors, including healthcare, nutrition, and cosmetics. In recent years, nutricosmetics has emerged as an adaptable approach to tackling specific deficiencies that impact skin health and appearance. These products are rich in vitamins, minerals, antioxidants, and other nutrients.
Growing Cosmetics Industry Supporting Market Growth
Rising awareness about skincare routines, consumers’ increasing purchasing power, and self-care and wellness trends are some of the major factors driving the demand for cosmetics and personal care products globally. In the last few years, the demand for cosmetic products has surged in almost every region across the globe. For instance, in 2022, the cosmetic and personal care products market in Europe was valued at EUR 88 billion, an increase of 10% compared to EUR 80 billion in 2021 (source: Cosmetics Europe).
In the last few years, the consumer preference for organic/natural cosmetics and nutricosmetics has increased globally, primarily due to growing awareness and concerns over the harmful effects of synthetic chemicals present in traditional cosmetics. This change in consumer behavior has led to a surge in the demand for organic/natural cosmetics and nutricosmetics, and many companies are now focusing on developing and marketing such products to cater to this growing market. The market growth is driven by the increasing demand for sustainably produced cosmetic ingredients and rising awareness regarding the health benefits associated with natural and nutricosmetics. Therefore, the growing cosmetics industry is expected to support the growth of the nutricosmetics market.
Table of contents
11 chapters · 101 sections · 190 pages · click to expandSegmental analysis
| Segment | Largest share (2025) | Fastest growth (2025–2032) |
|---|---|---|
| By Product Type | Skincare | Hair care |
| By Form | Powder | Tablets |
| By Distribution Channel | Supermarkets & hypermarkets | E-commerce |
By Product Type
- The Skincare Segment to Dominate the Nutricosmetics Market
- The skincare segment is expected to account for the largest share of 46.7% of the nutricosmetics market.
- This segment’s large market share is attributed to the growing geriatric population, rising awareness about skin nourishment, and increasing skin issues, such as acne, wrinkles, and tanning.
- However, the hair care segment is expected to register the highest CAGR during the forecast period.
- This segment’s rapid growth is attributed to increasing consumer spending on hair care products, product innovations, and issues such as dandruff, hair loss, and dry & dull hair.
By Form
- The Powder Segment to Dominate the Nutricosmetics Market
- The powder form segment is expected to account for the largest share of the nutricosmetics market.
- This segment’s large market share is attributed to its multiple benefits, such as flexibility in dosing, ease of consumption, cost-effectiveness, wide taste & flavor options, faster absorption, and customization of dosage.
- However, the tablets segment is expected to register the highest CAGR during the forecast period of 2025–2032 due to their longer shelf life and portability, which, combined with the standardized format, allow for precise dosing.
By Distribution Channel
- The supermarkets & hypermarkets segment is expected to account for the largest share of 39% of the nutricosmetics market.
- This segment’s large market share is attributed to the growing number of supermarket & hypermarket groceries offering high-quality products, rapid urbanization, rising per capita disposable incomes, increased sales of functional food and beverages in well-established supermarkets and hypermarkets, and consumer preference for shopping offline due to the enhanced shopping experience offered by these channels.
- However, the e-commerce segment is expected to register the highest CAGR during the forecast period due to its advantages, including convenient accessibility, cost-effectiveness, and the increasing penetration of the internet and smartphones.
Geographic analysis
Asia-Pacific
Largest shareIn 2025, Asia-Pacific is expected to account for the largest share of 43.9% of the global nutricosmetics market, followed by Europe and North America. Asia-Pacific nutricosmetics market is estimated to be worth $3.40 billion in 2025. Asia-Pacific's significant market share can be attributed to several key factors, including increased penetration of improved medications, high consumption of dietary supplements, increased demands for functional food & beverages, and high awareness about nutricosmetics in Japan and China. Asia-Pacific Dominates the Overall Nutricosmetics Market
North America
Fastest growthHowever, North America is estimated to register the highest growth rate during the forecast period due to increasing R&D, incidences of skin diseases, penetration of improved medications, and expenditures on healthcare.
Competitive landscape
- May 2024
Ritual (Natals, Inc.) introduced the HyaCera vegan skincare supplement at USD 54/30 capsules.
- March 2024
Symrise AG (Germany) launched a new range of bioactives, Diana food, for use in beauty from within products. This range focuses on improving skin condition and offers anti-aging, skin brightening, as well as hair and nail care benefits.
- January 2024
Neutrogena partnered with Nourished to create 3D-printed bespoke gummy supplements formulated based on a digital skin assessmen of the consumer.
- March 2021
Nexira (France) launched a new line of natural ingredients and botanical extracts for the nutricosmetics industry under the NutriBeauty Range.
- Amway Corporation (U.S.)
- Shiseido Company, Limited · Japan
- Koninklijke DSM N.V. · Netherlands
- Nestlé S.A. · Switzerland
- Suntory Beverage & Food Ltd. · Japan
- LycoRed Ltd. · Israel
- Lonza Group Ltd. · Switzerland
- BASF SE · Germany
- Herbalife Nutrition Ltd. (U.S.)
- Beiersdorf AG · Germany
- Otsuka Holdings Co. Ltd. · Japan
- Sappe Public Company Limited · Thailand
Frequently asked questions
Nutricosmetics are dietary supplements and functional foods that are taken orally to provide beauty benefits. The scope of the nutricosmetics study deals with products and ingredients that act as nutritional supplements. These products are available in different forms, including powder, liquid, tablets, capsules & soft gels, and gummies & soft chews.
The global nutricosmetics market study provides valuable insights, market sizes, and forecasts in terms of value by product type, form, distribution channel, and geography.
Cite this report
Meticulous Research. (2025). Nutricosmetics Market - Global Opportunity Analysis And Industry Forecast (2025-2032) (Report No. MRFB - 1041033). Meticulous Market Research Pvt. Ltd. https://www.meticulousresearch.com/product/nutricosmetics-market-5716