Heat Transfer Press Printing Machine Market (2019-2025)

Heat/ Transfer press is basically printing of designs from paper onto fabric or other surfaces with the help of heat and pressure. The selected image is kept in mirror format and then printed on the desired surface, with pressure and heat press. Basically, the surface used for heat transfer printing is fabric consisting of cotton, polyester, or plastic. In the early days, heat transfer printing was principally used in the printing of novelty items, such as polyester tops and t-shirts. Today, heat transfer printing has gained significant importance and favor in several industries - especially in the apparel industry as an alternative for printing fabric in an agile manufacturing environment.

The key factors driving the growth of this market are rising demand from manufacturing and service industries, constant technological advancement, increasing popularity of printed t-shirts, jackets, and other apparel and products. Moreover, technical advancements and R&D initiatives offer significant growth opportunities for heat/ transfer press machine market players. However, high cost of heat transfer printing machines expected to hinder the growth of this market to some extent.

The global heat/ transfer press printing machine market is segmented by type (alloy steel, stainless steel, others), application (clothing, stickers labelling, bottles, others), end-user (textile, cup and mug printing, fabrics), and geography.

Based on type, stainless steel segment commanded the largest share of the heat/ transfer press machine market in 2018, owing to the increasing use in many industrial, architecture, chemical, and consumer application.

Based on application, the heat/ transfer press machine market is segmented into clothing, stickers labelling, and others. Clothing segment accounted for the largest market share of the market in 2018. The large market share of this segment is mainly attributed to the increasing disposable income, advancement in printing technology, and shifting trends towards custom designed apparel.

Apparel is one of the world’s most important industries, driving a significant part of the global economy. Apparel industry is focusing on the high-value parts, R&D, design, and marketing. With the growing trends towards customized apparel, the players operating in this market are focusing on development of cost-effective heat/ transfer press machine.