Asia-Pacific Orthodontics Market (2023-2030)

Orthodontics is the branch of dentistry that corrects teeth and jaws that are positioned improperly. Removable braces, brackets, archwires, anchorage appliances, ligatures, and other orthodontic products are used in orthodontic procedures. Orthodontic products are used to correct malocclusions by straightening the teeth or moving them into better positions to improve an individual’s appearance and restore the normal function of teeth of chewing and speaking.

The Asia-Pacific orthodontics market is growing due to the high prevalence of malocclusion, growing demand for cosmetic dentistry, increasing number of dentists, and rising awareness regarding advanced orthodontic treatment are the factors driving the growth of this market. Furthermore, the considerable growth in emerging countries such as China and India is expected to offer better growth opportunities for market expansion. However, the limited reimbursement policies are expected to restrain the growth of this market to some extent. In addition, stringent government regulations, and lack of awareness regarding orthodontic treatment are the major challenges to the market’s growth.

The number of cosmetic procedures is increasing due to rising awareness regarding oral health and rapid technological advancements. The demand for cosmetic procedures has been high among populations aged 24–40 and 57–75. People aged 24–40 are largely interested in improving dental aesthetics with the help of orthodontic procedures.

Further, the growing dental tourism has increased the demand for cosmetic dentistry due to rising disposable incomes leading to an increased willingness to spend on aesthetic improvement. For instance, the Hallyu effect is crucial in boosting the cosmetic tourism industry, including dental tourism. Hallyu, also known as the Korean Wave, is a phenomenon of Korean pop culture wherein Korean movies, K-dramas, pop music, and fashion are accepted and shared globally. This effect has driven dental tourism in South Korea. Korean pop culture has surgically beautified celebrities who promote and endorse cosmetic procedures attracting tourists for potential dental procedures. Therefore, the growing demand for cosmetic dentistry is increasing the adoption of orthodontic procedures, driving the market's growth.

The high incidence of malocclusion is a major driving factor for the Asia-Pacific orthodontics market. Malocclusion can be caused by several factors, such as genetics and thumb-sucking in children, and it can have a negative impact on an individual’s oral health. It is one of the most prevalent clinical dental conditions in developing countries, the prevalence is higher due to limited access to oral health care and poor oral hygiene practices than in developed countries. Malocclusion is the most common oral health problem, following periodontal disease and tooth decay. There are different categories of malocclusion—Class I malocclusion, Class II malocclusion (also known as overbite), and Class III malocclusion (also known as underbite). The high prevalence of malocclusion was 48% in Asia-Pacific. Additionally, according to the Global Healthy Thinking Report 2021, approximately 22% of the people in China, and 18% of the people in Japan, desired orthodontic treatments, including clear aligners, as their preferred choice to beautify their smile.

Thus, the high prevalence of malocclusion drives the demand for orthodontic treatments in Asia-Pacific.