The Nutritional Premixes Market is projected to reach $16.8 billion by 2030, at a CAGR of 4.7% during the forecast period of 2023 to 2030. Moreover, in terms of volume, this market is projected to reach 3,806,106.0 tons by 2030, at a CAGR of 1.4% during the forecast period. The growth of the nutritional premixes market is driven by the growing health & wellness trends, the changing food landscape, the increasing demand for fortified food products, the convenience of nutritional premixes, and the rising demand for compound animal feed.
However, regulatory structure and intervention and technical problems faced during the storage and handling of nutritional premixes restrain the growth of this market. Additionally, the growing demand for nutrition from the expanding middle-class populations in emerging economies is expected to create growth opportunities for the players operating in the nutritional premixes market.
Key Players
The report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies they adopted in the last 3–4 years. Some of the key players operating in the global nutritional premixes market are Koninklijke DSM N.V. (Netherlands), Glanbia Plc (Ireland), BASF SE (Germany), Corbion N.V. (Netherlands), ARCHER-DANIELS-MIDLAND COMPANY (U.S.), Cargill, Incorporated (U.S.), SternVitamin GmbH & Co. Kg (Germany), Vitablend Nederland B.V. (Netherlands), Hellay Australia Pty. Ltd. (Australia), Nutreco N.V. (Netherlands), Farbest-Tallman Foods Corporation (U.S.), Jubilant Ingrevia Limited (India), and Cooperative Royal Agrifirm U.A. (Netherlands).
Growing Health & Wellness Trends is Driving the Growth of the Global Nutritional Premixes Market
In recent years, wellness has become a global movement, as consumers are keen on living healthy lives for as long as possible—particularly as average life spans continue to rise. Over the last decade, there have been drastic changes in diets and lifestyles due to industrialization, urbanization, economic development, and globalization, significantly impacting the health and nutritional status of populations, particularly in developing countries.
While living standards have improved, food availability has expanded and diversified. Consumers’ access to services has increased, with negative consequences such as inappropriate dietary patterns, decreased physical activity, and a corresponding increase in diet-related chronic diseases, especially among low-income groups. These factors have increased consumers’ preference for healthy lifestyles and the demand for innovative health & wellness products and services. According to the Global Wellness Institute, the global wellness industry is projected to reach USD 6,992.0 billion in 2025 from USD 4,909.9 billion in 2019 at an annual growth rate of 9.9%, making it one of the world’s fastest-growing industries. Four major macroenvironmental trends contribute to consumers’ increased focus on health and wellness—growth in the global aging population, the rising incidence of chronic diseases, consumers’ increased focus on self-care and the treatment & prevention of diseases, and increasingly educated & connected consumers. Moreover, the healthy eating, nutrition, and weight loss market is projected to register an average annual growth rate of 5.1% from 2020–2025.
Thus, the growing health & wellness trends drive the growth of the nutritional premixes market.
Changing Food Landscape is Driving the Growth of the Nutritional Premixes Market
Food habits and preferences have changed greatly during the last decade. Changing demographics, health concerns, increasing women’s workforce, growing disposable incomes, and food customization have brought numerous changes to the food industry. Also, factors such as increasing competition, new opportunities, and the expanding global market have accelerated the development of nutritional and healthy food products. Innovation in processing has increased consumers’ expectations in terms of food quality and drawn their attention to nutritional components in food. This has also increased the demand for food and beverage products, dietary supplements, and pharmaceuticals made from natural ingredients.
Furthermore, dietary patterns are changing from basic staples to more diversified diets. Globally, these changes have led to considerable health consequences. Also, increasing global food consumption levels, growing incomes, and the increasing sophistication of consumers demanding food products with lifestyle benefits and innovative solutions for different life stages are driving the development of nutritious products, supporting the growth of the nutritional premixes market. The nutrition industry has evolved dramatically from the marketing shift from athletes to general consumers. Consumers’ rising inclination toward fitness has helped the sports & performance drinks industry flourish. Functional sports and performance drinks are designed to help athletes and active individuals improve their physical performance and recovery. These drinks typically contain ingredients, such as vitamins, minerals, carbohydrates, electrolytes, and amino acids, that help replenish the body's energy reserves and support muscle recovery. Thus, the increased development of nutritious food & beverage products and changing dietary patterns drive the growth of the nutritional premixes market.
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Key Findings in the Nutritional Premixes Market Study:
In 2023, the Combined Nutritional Premixes Segment is Expected to Dominate the Nutritional Premixes Market
Based on type, the global nutritional premixes market is segmented into combined nutritional premixes, vitamin premixes, mineral premixes, amino acid premixes, nucleotide premixes, fiber premixes, and other nutritional premixes. In 2023, the combined nutritional premixes segment is expected to account for the largest share of the global nutritional premixes market. The segment’s large share is attributed to consumers’ increasing preference for blends of different functional ingredients, multiple nutritional benefits offered by custom premix blends for humans & animals, and the increasing demand for fortified feed and food products.
Moreover, the combined nutritional premixes segment is also expected to register the highest CAGR during the forecast period of 2023–2030.
Liquid Form Segment to Witness Fastest Growth Rate During Forecast Period
Based on form, the global nutritional premixes market is segmented into powder form and liquid form. The liquid segment is expected to register a higher CAGR during the forecast period. The growth of the liquid nutritional premixes segment is driven by factors such as increased application areas, constant and specification-oriented quality, no investment in equipment for dissolving, filtering, and pasteurization, shorter lead times, and increased product shelf life, homogeneous blends with virtually no segregation, and high microbiological stability.
In 2023, the Animal Feed Segment is Expected to Dominate the Nutritional Premixes Market
Based on application, the global nutritional premixes market is segmented into animal feed, nutrition & health supplements, food & beverages, and other applications. In 2023, the animal feed segment is expected to account for the largest share of the global nutritional premixes market. The segment’s large market share is mainly attributed to the rapidly growing livestock industry, the increasing adoption of nutritional premixes due to the ban on the use of antibiotic growth promoters in animal feed, increasing global meat consumption, and rising awareness regarding animal welfare.
However, the food & beverages segment is expected to register the highest CAGR during the forecast period of 2023–2030.
Asia-Pacific: The Dominating Regional Market
The nutritional premixes market is segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific is expected to account for the largest share of the global nutritional premixes market. Asia-Pacific’s major market share is attributed to the region’s growing compound animal feed industry, increasing demand for fortified food products, rising investments from major players, and growing health & wellness trends. Moreover, rapid urbanization and economic growth in countries including China, Japan, and India are further expected to support the growth of this market during the forecast period.
Scope of the Report:
Nutritional Premixes Market Assessment, by Type
- Combined Nutritional Premixes
- Vitamin Premixes
- Mineral Premixes
- Amino Acid Premixes
- Nucleotide Premixes
- Fiber Premixes
- Other Nutritional Premixes
Nutritional Premixes Market Assessment, by Form
Nutritional Premixes Market Assessment, by Application
- Animal Feed
- Poultry Feed
- Ruminant Feed
- Swine Feed
- Aqua Feed
- Other Animal Feeds
- Food & Beverages
- Beverages
- Dairy Products
- Bakery & Confectionary
- Cereals & Snacks
- Infant Foods
- Other Food & Beverage Products
- Nutrition and Health Supplements
- Other Applications
Nutritional Premixes Market Assessment, by Geography
- North America
- Europe
- Spain
- Germany
- Russia
- U.K.
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
Key Questions Answered in the Report: