The Livestock Monitoring Market is projected to reach $3.6 billion by 2030, at a CAGR of 12.1% during the forecast period 2024–2030. Some of the major factors driving the growth of this market are the increasing adoption of livestock monitoring for early disease detection and the rising number of dairy, poultry, and swine farms. In addition, the growing adoption of IoT and AI for livestock monitoring is expected to provide opportunities for market growth. However, the high cost of livestock monitoring solutions and the lack of understanding of technology among farmers can restrain the market's growth.

Increasing Adoption of Livestock Monitoring for Early Disease Detection is Expected to Drive Livestock Monitoring Market Growth

The focus on real-time monitoring and early disease detection is crucial for providing proper animal care and maintaining animal health. The burden of animal disease in developing countries is high. For instance, a total of 35,000 cattle have died due to lumpy skin disease in nine Indian states as of August 23, 2022, according to the Union Department of Animal Husbandry. Around 900,000 cattle have been infected as the department tries to contain any further spread of the disease. Similarly, in February 2024, the Dutch government announced that a cow that died recently on a farm tested positive for mad cow disease, a rare case of cattle illness that can cause fatal brain disease in people who eat tainted beef.

The early detection of a disease in a population of animals—a herd of cattle, for example—is particularly useful in controlling certain chronic infectious diseases, such as mastitis, brucellosis, and tuberculosis, as well as certain non-infectious diseases, such as bloat. With sensor technologies aiding in real-time tracking and monitoring, any issues in livestock can be identified so that they can be rectified as early as possible.

Furthermore, several players operating in the livestock monitoring market offer advanced early disease detection solutions. For instance, GEA Group Aktiengesellschaft (Germany) and its partner, CattleEye (U.K.), an agribusiness, offer a new digital solution to detect and treat cow lameness faster. This comprises a camera and software that analyzes the animals' movement patterns. The system is available to all GEA customers worldwide through their country sales organizations. Thus, the rising adoption of livestock monitoring to prevent potential catastrophic losses is expected to drive market growth during the forecast period.

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Key Findings in the Livestock Monitoring Market Study:

In 2024, the Software Segment is Expected to Dominate the Livestock Monitoring Market

Based on offering, the livestock monitoring market is segmented into hardware, software, and services. In 2024, the software segment is expected to account for the largest share of the global livestock monitoring market. The large market share of the segment is attributed to the growing amount of data generated from sensors, RFID Tags, neck collars, and surveillance cameras to track and monitor the health of livestock, keep a check on their farm animals, manage herds in remote locations, customize diet and care, and reduce livestock theft in real time.

In 2024, the Cattle Segment is Expected to Dominate the Livestock Monitoring Market

Based on animal type, the livestock monitoring market is segmented into cattle, poultry, swine, equine, and other animal types. In 2024, the cattle segment is expected to account for the largest share of the global livestock monitoring market. The large market share of this segment is attributed to the increase in the consumption of dairy products. According to the OECD (France), world per capita consumption of fresh dairy products is projected to increase by 1.0% p.a. over the coming decade, slightly faster than over the past ten years. In addition, the growing need to ensure the safety and quality of these products and the prevention of disease transmission drives market growth.

In 2024, the Feeding Management Segment is Expected to Dominate the Livestock Monitoring Market

Based on application, the livestock monitoring market is segmented into milk harvesting, breeding management, feeding management, animal health monitoring & comfort, heat stress, behavior monitoring, and other applications. In 2024, the feeding management segment is expected to account for the largest share of the global livestock monitoring market. The need for continuous access to water and feed and keeping animals' living areas clean is increasing. Proper feeding and manure handling are vital for veterinary health, comfort, and well-being, but also to reduce the occurrence of disease, illness, and parasites. Furthermore, several players operating in the market offer feeding management software. For instance, Feedlync (Denmark) by Cow Connect is a modern management tool for progressive farmers. With minimal setup time and an intuitive app, Feedlync is an easy-to-use tool for feeding dairy cows. Using three simple components, farms can start using this system in under an hour.

In 2024, the IoT Segment is Expected to Dominate the Livestock Monitoring Market

Based on technology, the livestock monitoring market is segmented into IoT, artificial intelligence, big data analytics, GPS, and other technologies. In 2024, the IoT segment is expected to account for the largest share of the global livestock monitoring market. The large market share of this segment is attributed to the rising need to monitor the health and vitality of livestock in real-time, enabling farmers to quickly treat animals and prevent the spread of disease, monitor grazing patterns and nutritional changes, track grazing animals, and gather and analyze historical data to identify trends in cattle health, optimizing breeding practices.

Asia-Pacific: Fastest Regional Market

Increasing disposable income, changing dietary patterns, growing population, and rapid urbanization in the Asia-Pacific region have led to an increase in the consumption of food obtained from animal sources.

Government mandates and interstate livestock exchange regulations are projected to lead most regional livestock monitoring growth. In recent years, milk and beef producers in the region have introduced innovative technology to satisfy the demand for fast-moving animal and dairy products in the region. For instance, in July 2022, the Department of Animal Husbandry and Dairying (India) launched several schemes across states/UTs to strengthen the livestock sector in India through the introduction of new technologies, breeding programs, disease control, and eradication programs, establishing dairy and meat processing infrastructures, human resource development, etc. In another instance, in 2020, Brainwired (India), an agritech startup, developed a livestock health monitoring and tracking system named WeSTOCK that uses an IoT ear tag and a unique ML algorithm to identify sick and pregnant livestock and alert farmers accordingly.

Furthermore, several Asian livestock producers in countries such as India and Australia opt for advanced technologies for increased animal tracking activities. Thus, the growing adoption of livestock monitoring solutions by livestock farmers to become successful and profitable is expected to drive market growth.

China: Largest Country in Asia-Pacific Livestock Monitoring Market

China's meat industry has experienced significant growth over the past few decades, driven by rising incomes, urbanization, and changing dietary habits. In 2022 , the country produced around 92.27 million tons of meat in total, a 3.8 percent increase compared to the previous year. Pork production has grown rapidly, increasing from around 40 million tons in 1990 to over 55.41 million tons in 2022. In comparison, beef and poultry production have also increased steadily over the past few decades, but at a slower rate. In addition, China is also the world’s largest meat consumer, with an estimated per capita consumption of over 53 million tons of pork and 10 million tons of beef and veal in 2022.

The rising focus of market players on product innovation and product launches is expected to drive the livestock monitoring market in China. For instance, in August  2020, Evonik Animal Nutrition (Germany) launched its Precision Livestock Farming tool, Porphyrio, for the animal production industry in China during the 9th International Poultry Forum China 2020 (IPFC 2020) in Jinan. Porphyrio is a ‘Software-as-a-Service’ solution that acquires data such as feed and water consumption, and temperature from different sources and visualizes key parameters such as body weight, weight gain, and egg production.

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