The Interactive Display Market is expected to grow at a CAGR of 8.1% from 2020 to 2027 to reach USD 35.03 billion by 2027, from USD 20.34 billion in 2020. Interactive displays find applications across multiple industry verticals, such as retail, BFSI, education, corporate & government, healthcare, transportation, sports & entertainment, and hospitality. These displays are highly valued in the retail sector, wherein they are extensively used as digital signages to attract customers. Another important end-user sector for interactive displays is the education sector. Interactive whiteboards are widely implemented in schools and colleges to promote interactive learning. The growth of the interactive display market is majorly driven by increasing demand for interactive signages & kiosks, declining cost of interactive displays, and rising adoption of interactive learning solutions in classrooms.
Increasing demand for interactive signages and kiosks is propelling the growth of the interactive display market
Interactive displays are gaining popularity in digital signages and kiosks, as they provide a more personalized user experience. Interactive signages turn viewers into users to express their preferences through interaction, and they display information specific to individual needs and interests. These displays are used in shopping places, restaurants, and hotels. Furthermore, the growing number of smart cities pushes the demand for interactive signages and kiosks as interactive displays play an essential role in transforming cities to create smart cities.
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Rising adoption of interactive learning solutions in classrooms is supporting the growth of the interactive display market
Interactive displays are being used to bolster active learning within classrooms. Interactive whiteboards, a popular product within this segment, combines the functionality of whiteboards via digital white boarding software with the ability to embed media. These displays focus on collaboration, flexibility, and creativity in classrooms by providing various inbuilt features, such as multi-touch capabilities, on-screen annotation, and easy view panels. Interactive displays are a great way of enhancing students’ engagement, communication, and classroom accommodation. These displays also support teachers by providing them more freedom and flexibility.
Impact of COVID-19 on the Interactive Display Market
The outbreak of the COVID-19 pandemic has caused a widespread economic downturn as several countries imposed strict lockdowns to contain the infection. This has affected diverse industries; manufacturing is one of the severely impacted. There has been a significant impact on technology supply chains globally. The crisis has led to declining industrial activities leading to the slowdown of production of key semiconductor components. Displays are one of the segments, which has witnessed a huge decline in the second quarter of 2020. Due to the drastic fall in demand and supply chain disruption, manufacturers are slowing down their production.
The interactive display market has experienced a decline in sales in 2020. Factors such as declining demand for public information displays (PIDs), shutdown of offline retail stores, contraction in the hospitality sector, and close down of schools & offices have adversely impacted the market for interactive displays. The market has witnessed product delays and global shortages. However, a positive outlook is anticipated in 2021, with slow recovery in the retail, corporate, and education sectors.
Key Findings in the Global Interactive Display Market Study:
Interactive kiosks dominated the interactive display market
Based on product, the interactive display market is segmented into interactive flat panel displays, interactive whiteboards, interactive kiosks, interactive video walls, and others. In 2020, the interactive kiosks segment accounted for the largest share of the global interactive display market. The large share of this segment is mainly attributed to the increasing demand for interactive kiosks at retail centers. Further, the development of smart cities is bolstering the demand for interactive kiosks. However, the interactive video walls segment is expected to grow at the highest CAGR during the forecast period.
Panel size 32”-65” commanded largest share of the global interactive display market
Based on panel size, the 32”-65” size segment accounted for the largest share of the market in 2020. The overall growth of this segment is mainly attributed to the widespread use of this panel size in the healthcare, retail, and hospitality industries. In the food and beverage industry, interactive displays are used to display menus, pricing, ingredients, and provide order customization to customers.
LCD dominated the global interactive display market
Based on technology, the LCD segment accounted for the largest share of the market in 2020. The declining cost of LCD interactive displays is one of the major factors driving the growth of this segment.
In 2020, the retail sector accounted for the largest share of the market
Based on end user, the retail sector commanded the largest share of the global interactive display market in 2020. The widespread implementation of interactive signages and interactive kiosks in retail stores to attract customers and drive sales is one of the major drivers for the growth of this segment. Retailers can understand shopper behavior with product engagement insights, thus helping them to improve merchandising, pricing, and content. However, the hospitality segment is projected to grow with the fastest CAGR during the forecast period. The fast growth of this segment is attributed to the adoption of interactive displays by affordable hotels as well as luxury hotels.
North America held the largest market share throughout the forecast period
North America commanded the largest share of the global interactive display market in 2020, due to the large scale adoption of displays in industries, such as retail, healthcare, corporate, among others. Also, the rapid implementation of interactive displays in the education sector contributes to the growth of this region. Further, the demand for interactive displays has significantly increased in the entertainment sector for concerts, museums, exhibitions, and sports arenas.
Key Players
The report includes the competitive landscape based on extensive assessment of the key strategic developments adopted by leading market participants in the industry over the past three years (2018-2021). The key players operating in the global interactive display market are Samsung Electronics (South Korea), NEC Corporation (Japan), LG Display (South Korea), Leyard Optoelectronic (China), Sharp (Japan), Panasonic Corporation (Japan), ViewSonic (US), Elo Touch Solutions (US), Crystal Display Systems (UK), Horizon Display (US), BenQ Corporation (Taiwan), Promethean World Ltd (US), Pro Display Group (UK), SMART Technologies (Canada), and TableConnect GmbH (Austria).
Scope of the Report
Interactive Display Market by Product
Interactive Display Market by Panel Size
Interactive Display Market by Technology
Interactive Display Market by End User
Interactive Display Market by Geography
Key questions answered in the report-
This report provides pre & post COVID-19 market estimates.
1. Introduction
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency and Limitations
1.3.1. Currency
1.3.2. Limitations
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Process
2.1.1. Secondary Research
2.1.2. Primary Research
2.1.3. Market Size Estimation
3. Executive Summary
4. Market Insights
4.1. Introduction
4.2. Market Dynamics
4.2.1. Drivers
4.2.1.1. Increase in Demand for Interactive Signage and Kiosks
4.2.1.2. Declining Cost of Interactive Displays
4.2.1.3. Rising Adoption of Interactive Learning Solutions in Classrooms
4.2.2. Restraints
4.2.2.1. Component Installation and Maintenance for Interactive Displays
4.2.2.2. Compatibility Issues
4.2.3. Opportunities
4.2.3.1. Adoption of AR & VR for Enhancing Consumer Experience
4.2.4. Challenges
4.2.4.1. Limitations in Performance and Accuracy
4.2.5. Trends
4.2.5.1. AI-Powered Interactive Display
4.3. Impact of Covid-19 Pandemic on Interactive Display Market
4.4. Scenario A: Severe Impact
4.5. Scenario B: Slow Recovery
4.6. Scenario C: Fast Recovery
5. Global Interactive Display Market, by Product
5.1. Introduction
5.2. Interactive Flat Panel Display
5.3. Interactive Whiteboard
5.4. Interactive Kiosk
5.5. Interactive Video Wall
5.6. Other Products
6. Global Interactive Display Market, by Panel Size
6.1. Introduction
6.2. 17” to 32” Panel
6.3. 32” to 65” Panel
6.4. 65” and above Panel
7. Global Interactive Display Market, by Technology
7.1. Introduction
7.2. LCD
7.3. LED
7.4. OLED
8. Global Interactive Display Market, by End User
8.1. Introduction
8.2. Retail
8.3. Healthcare
8.4. Corporate & Government
8.5. Transportation
8.6. Education
8.7. Hospitality
8.8. BFSI
8.9. Sports & Entertainment
8.10. Other End User
9. Interactive Display Market, by Geography
9.1. Introduction
9.2. North America
9.2.1. US
9.2.2. Canada
9.3. Europe
9.3.1. Germany
9.3.2. United Kingdom
9.3.3. France
9.3.4. Italy
9.3.5. Spain
9.3.6. Rest of Europe
9.4. Asia-Pacific
9.4.1. China
9.4.2. Japan
9.4.3. India
9.4.4. Rest of Asia-Pacific
9.5. Latin America
9.6. Middle East & Africa
10. Competitive Landscape
10.1. Introduction
10.2. Key Growth Strategies
10.3. Market Share Analysis (2019)
10.3.1. Samsung Electronics
10.3.2. Sharp Corporation
10.3.3. LG Electronics
10.3.4. Panasonic Corporation
10.3.5. NEC Display Solutions
11. Company Profiles (Business Overview, Financial Overview, Product Portfolio, Strategic Developments)
11.1. LG Electronics
11.2. Planar Systems
11.3. Panasonic Corporation
11.4. Sharp Corporation
11.5. NEC Display Solutions
11.6. BENQ
11.7. ViewSonic Corporation
11.8. Smart Technologies
11.9. Horizon Display Inc.
11.10. Promethean World Ltd
11.11. Samsung Electronics
11.12. Meridian Kiosks
11.13. Elo touch Solutions Inc
11.14. Pro Display
11.15. TableConnect
12. Appendix
12.1. Questionnaire
12.2. Available Customization
List of Tables
Table 1 Impact of Covid-19 on the Global Interactive Display Market (USD Million)
Table 2 Global Interactive Display Market, by Product, 2018-2027 (USD Million)
Table 3 Global Interactive Display Market for Interactive Flat Panel Display, by Countries/Region, 2018-2027 (USD Million)
Table 4 Global Interactive Display Market for Interactive Whiteboard, by Countries/Region, 2018-2027 (USD Million)
Table 5 Global Interactive Display Market for Interactive Kiosk, by Countries/Region, 2018-2027 (USD Million)
Table 6 Global Interactive Display Market for Interactive Video Wall, by Countries/Region, 2018-2027 (USD Million)
Table 7 Global Interactive Display Market for Other Products, by Countries/Region, 2018-2027, (USD Million)
Table 8 Global Interactive Display Market, by Panel Size, 2018-2027 (USD Million)
Table 9 Global Interactive Display Market for 17” to 32” Panel Size, by Countries/Region, 2018-2027 (USD Million)
Table 10 Global Interactive Display Market for 32” to 65” Panel Size, by Countries/Region, 2018-2027 (USD Million)
Table 11 Global Interactive Display Market for 65” and Above Panel Size, by Countries/Region, 2018-2027 (USD Million)
Table 12 Global Interactive Display Market, by Technology, 2018-2027 (USD Million)
Table 13 Global Interactive Display Market for LCD, by Countries/Region, 2018-2027 (USD Million)
Table 14 Global Interactive Display Market for LED, by Countries/Region, 2018-2027 (USD Million)
Table 15 Global Interactive Display Market for OLED, by Countries/Region, 2018-2027 (USD Million)
Table 16 Global Interactive Display Market, by End User, 2018-2027 (USD Million)
Table 17 Global Interactive Display Market for Retail, by Countries/Region, 2018-2027 (USD Million)
Table 18 Global Interactive Display Market for Healthcare, by Countries/Region, 2018-2027 (USD Million)
Table 19 Global Interactive Display Market for Corporate & Government, by Countries/Region, 2018-2027 (USD Million)
Table 20 Global Interactive Display Market for Transportation, by Countries/Region, 2018-2027 (USD Million)
Table 21 Global Interactive Display Market for Education, by Countries/Region, 2018-2027 (USD Million)
Table 22 Global Interactive Display Market for Hospitality, by Countries/Region, 2018-2027 (USD Million)
Table 23 Global Interactive Display Market for BFSI, by Countries/Region, 2018-2027 (USD Million)
Table 24 Global Interactive Display Market for Sports & Entertainment, by Countries/Region, 2018-2027 (USD Million)
Table 25 Global Interactive Display Market for Other End User, by Countries/Region, 2018-2027 (USD Million)
Table 26 Global Interactive Display Market Size, by Country/ Region, 2018-2027, (USD Million)
Table 27 Interactive Display Market for North America, by Country, 2018-2027, (USD Million)
Table 28 Interactive Display Market for North America, by Product, 2018-2027, (USD Million)
Table 29 Interactive Display Market for North America, by Panel Size, 2018-2027, (USD Million)
Table 30 Interactive Display Market for North America, by Technology, 2018-2027 (USD Million)
Table 31 Interactive Display Market for North America, by End User, 2018-2027, (USD Million)
Table 32 Interactive Display Market for Us, by Product, 2018-2027, (USD Million)
Table 33 Interactive Display Market for Us, by Panel Size, 2018-2027, (USD Million)
Table 34 Interactive Display Market for Us, by Technology, 2018-2027, (USD Million)
Table 35 Interactive Display Market for Us, by End User, 2018-2027, (USD Million)
Table 36 Interactive Display Market for Canada, by Product, 2018-2027, (USD Million)
Table 37 Interactive Display Market for Canada, by Panel Size, 2018-2027, (USD Million)
Table 38 Interactive Display Market for Canada, by Technology, 2018-2027, (USD Million)
Table 39 Interactive Display Market for Canada, by End User, 2018-2027, (USD Million)
Table 40 Interactive Display Market for Europe, by Country, 2018-2027, (USD Million)
Table 41 Interactive Display Market for Europe, by Product, 2018-2027, (USD Million)
Table 42 Interactive Display Market for Europe, by Panel Size, 2018-2027 (USD Million)
Table 43 Interactive Display Market for Europe, by Technology, 2018-2027, (USD Million)
Table 44 Interactive Display Market for Europe, by End User, 2018-2027 (USD Million)
Table 45 Interactive Display Market for Germany, by Product, 2018-2027, (USD Million)
Table 46 Interactive Display Market for Germany, by Panel Size, 2018-2027, (USD Million)
Table 47 Interactive Display Market for Germany, by Technology, 2018-2027, (USD Million)
Table 48 Interactive Display Market for Germany, by End User, 2018-2027, (USD Million)
Table 49 Interactive Display Market for UK, by Product, 2018-2027, (USD Million)
Table 50 Interactive Display Market for UK, by Panel Size, 2018-2027, (USD Million)
Table 51 Interactive Display Market for UK, by Technology, 2018-2027, (USD Million)
Table 52 Interactive Display Market for UK, by End User, 2018-2027, (USD Million)
Table 53 Interactive Display Market for France, by Product, 2018-2027, (USD Million)
Table 54 Interactive Display Market for France, by Panel Size, 2018-2027, (USD Million)
Table 55 Interactive Display Market for France, by Technology, 2018-2027, (USD Million)
Table 56 Interactive Display Market for France, by End User, 2018-2027, (USD Million)
Table 57 Interactive Display Market for Italy, by Product, 2018-2027, (USD Million)
Table 58 Interactive Display Market for Italy, by Panel Size, 2018-2027, (USD Million)
Table 59 Interactive Display Market for Italy, by Technology, 2018-2027, (USD Million)
Table 60 Interactive Display Market for Italy, by End User, 2018-2027, (USD Million)
Table 61 Interactive Display Market for Spain, by Product, 2018-2027, (USD Million)
Table 62 Interactive Display Market for Spain, by Panel Size, 2018-2027, (USD Million)
Table 63 Interactive Display Market for Spain, by Technology, 2018-2027, (USD Million)
Table 64 Interactive Display Market for Spain, by End User, 2018-2027, (USD Million)
Table 65 Interactive Display Market for Rest of Europe, by Product, 2018-2027, (USD Million)
Table 66 Interactive Display Market for Rest of Europe, by Panel Size, 2018-2027, (USD Million)
Table 67 Interactive Display Market for Rest of Europe, by Technology, 2018-2027, (USD Million)
Table 68 Interactive Display Market for Rest of Europe, by End User, 2018-2027, (USD Million)
Table 69 Interactive Display Market for Asia-Pacific, by Country, 2018-2027, (USD Million)
Table 70 Interactive Display Market for Asia-Pacific, by Product, 2018-2027, (USD Million)
Table 71 Interactive Display Market for Asia-Pacific, by Panel Size, 2018-2027, (USD Million)
Table 72 Interactive Display Market for Asia-Pacific, by Technology, 2018-2027, (USD Million)
Table 73 Interactive Display Market for Asia-Pacific, by End User, 2018-2027, (USD Million)
Table 74 Interactive Display Market for China, by Product, 2018-2027, (USD Million)
Table 75 Interactive Display Market for China, by Panel Size, 2018-2027, (USD Million)
Table 76 Interactive Display Market for China, by Technology, 2018-2027, (USD Million)
Table 77 Interactive Display Market for China, by End User, 2018-2027, (USD Million)
Table 78 Interactive Display Market for Japan, by Product, 2018-2027, (USD Million)
Table 79 Interactive Display Market for Japan, by Panel Size, 2018-2027, (USD Million)
Table 80 Interactive Display Market for Japan, by Technology, 2018-2027, (USD Million)
Table 81 Interactive Display Market for Japan, by End User, 2018-2027, (USD Million)
Table 82 Interactive Display Market for India, by Product, 2018-2027, (USD Million)
Table 83 Interactive Display Market for India, by Panel Size, 2018-2027, (USD Million)
Table 84 Interactive Display Market for India, by Technology, 2018-2027, (USD Million)
Table 85 Interactive Display Market for India, by End User, 2018-2027, (USD Million)
Table 86 Interactive Display Market for Rest of Asia-Pacific, by Product, 2018-2027, (USD Million)
Table 87 Interactive Display Market for Rest of Asia-Pacific, by Panel Size, 2018-2027, (USD Million)
Table 88 Interactive Display Market for Rest of Asia-Pacific, by Technology, 2018-2027, (USD Million)
Table 89 Interactive Display Market for Rest of Asia-Pacific, by End User, 2018-2027, (USD Million)
Table 90 Interactive Display Market for Latin America, by Product, 2018-2027, (USD Million)
Table 91 Interactive Display Market for Latin America, by Panel Size, 2018-2027, (USD Million)
Table 92 Interactive Display Market for Latin America, by Technology, 2018-2027, (USD Million)
Table 93 Interactive Display Market for Latin America, by End User, 2018-2027, (USD Million)
Table 94 Interactive Display Market for Middle East & Africa, by Product, 2018-2027, (USD Million)
Table 95 Interactive Display Market for Middle East & Africa, by Panel Size, 2018-2027, (USD Million)
Table 96 Interactive Display Market for Middle East & Africa, by Technology, 2018-2027, (USD Million)
Table 97 Interactive Display Market for Middle East & Africa, by End-User, 2018-2027, (USD Million)
Table 98 Recent Developments, by Company, 2018-2020
List of Figures
Figure 1 Research Process
Figure 2 Key Executives Interviewed
Figure 3 Primary Research Techniques
Figure 4 Market Size Estimation
Figure 5 Key Insights
Figure 6 Meticulous Research Estimates: Interactive Kiosk Vs Interactive Video Wall
Figure 7 Meticulous Research Estimates: Panel Size 32”-65” Vs 65” and Above
Figure 8 Meticulous Research Estimates: LCD Vs OLED
Figure 9 Meticulous Research Estimates: Retail Vs Hospitality
Figure 10 Geographic Snapshot: Global Interactive Display Market
Figure 11 Market Dynamics
Figure 12 Digital Ad Spending 2018 to 2027 (USD Billions)
Figure 13 Digital Ad Spending for Us, China, UK, Japan and Germany for 2019 and 2020
Figure 14 Us Government and Private Expenditures on Education Institutions as a Percentage of Gross Domestic Product (GDP), 2016
Figure 15 Covid-19 Impact on The Global Interactive Display Market
Figure 16 Global Interactive Display Market, by Product, 2020-2027 (USD Million)
Figure 17 Global Interactive Display Market Shipment by Product, 2019 (K Units)
Figure 18 Global Interactive Display Market, by Panel Size 2020-2027 (USD Million)
Figure 19 Global Interactive Display Market, by Technology 2020-2027 (USD Million)
Figure 20 Global Interactive Display Market, by End User 2020-2027 (USD Million)
Figure 21 Key Growth Strategies Adopted by Leading Players, 2018-2020
Figure 22 Market Share Analysis, by Leading Players, 2019
Figure 23 LG Electronics: Financial Overview (2017-2019)
Figure 24 Leyard Optoelectronic: Financial Overview (2017-2019)
Figure 25 Panasonic Corporation: Financial Overview (2017-2019)
Figure 26 Sharp Corporation: Financial Overview (2017-2019)
Figure 27 NEC Display Solutions, Ltd. (NEC Corporation): Financial Overview (2017-2019)
Figure 28 BENQ (Qisda Corporation): Financial Overview (2017-2019)
Figure 29 Promethean (NetDragon Websoft Holdings): Financial Overview (2017-2019)
Figure 30 Samsung Electronics: Financial Overview (2017-2019)
This report provides pre & post COVID-19 market estimates.
This report provides pre & post COVID-19 market estimates.
Published Date: Nov-2023
Published Date: Sep-2022
Published Date: Apr-2024
