Augmented Reality is a type of Virtual Reality that aims to duplicate the world’s environment in a computer. Virtual Reality is a computer generated, an interactive, three dimensional environments in which a person is immersed whereas; augmented reality supplement the real world with virtual objects that appear to coexist in the same space as real world. Augmented reality (AR) and virtual reality (VR) technologies are experiencing heavy penetration in the training and infotainment market due to the wide spectrum of possible application areas.
The major driving forces of augmented reality and virtual reality market are increased demand in healthcare, rising prevalence of computer technology and internet connectivity, and boost in demand for smart phone, however restraints of the market are privacy and awareness issues, and increasing need of hardware.
The augmented and virtual reality market is segmented on the basis of technology, sensors and component, application and geography across the globe.
This research report illustrates the overall market into four major geographical segments like North America, Europe, APAC, and ROW. North America and Europe are the market leaders in the overall augmented and virtual reality market; followed by APAC.
Source: Expert Interviews, Government Authorities, Related associations/Institutes, Related Research Publications, Government Publications, Company Press Releases, Company Annual Reports, Company Websites, Company Publications, SEC Filings, Meticulous Research™ Analysis.