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English Language Learning Market
English Language Learning Market by Methodology (Offline, Online, Blended Learning), End-User (Individual, Education, Government, Corporate Learners) - Global Forecast to 2027
Report ID:MRICT - 104431 Pages: 148 Oct-2020 Formats*: PDF Category: Information and Communications Technology Delivery: 2 to 4 HoursThe English Language Learning Market is expected to grow at a CAGR of 6.2% from 2020 to 2027 to reach $54.92 billion by 2027. English language learning nowadays has become a necessity in order to sustain a competitive world. Vendors are focusing on offering solutions that can provide easy and effective communication. The factors such as penetration of artificial intelligence in e-learning, the rising importance of the English language for business and professional reasons, increased investments for English language learning start-ups and small companies, and affordable English language learning applications are driving the growth of this market.
However, currency fluctuations and data security & privacy concerns are expected to restrict the growth of this market to a certain extent.
Impact of COVID-19 on Global English Language Learning Market
The COVID-19 pandemic has severely impacted education systems and businesses across the globe. According to UNESCO, nationwide closures have impacted over 60% of the world’s student population. As of June 2020, the pandemic has affected 1.72 billion learners. According to UNICEF, 134 countries are currently implementing nationwide closures, and 38 are implementing local closures, impacting 98.5% of the world's student population. Therefore, due to these measures, English language learning platform developers innovate and launch free subscription-based apps to broaden their user base.
Similarly, amidst this pandemic, business leaders are compelled to protect their employees and reduce the spread. The major goal of companies is to suspend operations and eliminate non-critical business travel during the outbreak. Also, most of the companies have allowed work-from-home, which is inevitable in the current situation. Due to this, there has been a surge in interest among professionals to learn the English language, thereby expanding the ELL market.
However, the pandemic has led to decreased offline English language learning as schools are being operated online, using blended learning.
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Key Findings of the Global English Language Learning Market Study:
Offline Learning Segment Dominates the Market
In 2020, based on methodology, the offline learning segment is projected to command the largest share of the overall English language learning market. The large share of this segment was attributed to the significant adoption of offline solutions due to easy access, globalization and increasing international travel, and number of solutions available from vendors. However, due to the emergence of new technologies and improvements in digital tools and techniques available online, the online learning segment is expected to gain traction in the forecast period.
Individual Learners Segment to Dominate the Market
In 2020, the individual learners segment is poised to command the largest share of the global English language learning market. The growing accessibility of the Internet, increasing mobile phone user base, focus of government on learning of each individual through various initiatives, and launch of mobile apps at reasonable prices by the key players are the factors driving the growth of this segment.
Asia-Pacific: Fastest Growing Market
In 2020, Asia-Pacific is expected to dominate the global English language learning market. The factors driving the growth of the Asia-Pacific English language learning market are growing government focus towards the education sector, high adoption of digital technologies in educational facilities, high education expenditure, rapidly developing economies, various schemes launched for supporting the digitization in education, and increasing disposable income leading to the penetration of the Internet.
Key Players
The report includes a competitive landscape based on extensive assessment of the product portfolio offerings, geographic presence, and key strategic developments adopted by leading market players in the industry over the past four years (2017-2020). The key players profiled in the global English language learning market are Cambridge University Press (U.K.), Rosetta Stone Inc. (U.S.), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Transparent Language, Inc. (U.S.), Busuu, Ltd. (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt (U.S.), Memrise Inc. (U.K.), McGraw-Hill Education, Inc. (U.S.), Lesson Nine GmbH (Germany), and ELSA Corp. (U.S.) among others..
Scope of the Report:
English Language Learning Market, by Methodology
- Offline/Classroom-based Learning
- Online Learning
- Blended Learning
English Language Learning Market, by End-User
- Individual Learners
- Education Institutions
- Government Institutions
- Corporate Learners
English Language Learning Market, by Geography
- Asia Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Australia
- Rest of APAC (RoAPAC)
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe (RoE)
- North America
- U.S.
- Canada
- Mexico
- Middle East & Africa
- Saudi Arabia
- Rest of Middle East & Africa
- Latin America
- Brazil
- Rest of Latin America
Key questions answered in the report:
The global English language learning market covers the market size & forecasts the various English language learning solutions used in the healthcare sector. The English language learning market studied in this report involves the value analysis of various segments and subsegments of English language learning at the regional and country levels.
The global English language learning market is projected to reach $54.92 billion by 2027, at a CAGR of 6.2% during the forecast period.
In 2020, based on methodology, the offline/classroom-based learning segment is expected command the largest share of the overall market. However, the online learning segment is expected to grow with the fastest CAGR during the forecast period
The individual learners segment is projected to register the fastest CAGR during the forecast period owing to the growing use of internet, rising number of mobile users, government initiatives for learning of each individual, and consistent launch of mobile apps at reasonable prices by the key players.
The penetration of artificial intelligence in e-learning, the rising importance of English language for business and professional reasons, increased investments in English language learning start-ups and small companies, and affordable English language learning applications are the key factors supporting the growth of this market. Also, increasing investments in the education sector and transnational education represent high-growth opportunities for players in the future.
The key players operating in the global English language learning market are Cambridge University Press (U.K.), Rosetta Stone Inc. (U.S.), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Transparent Language, Inc. (U.S.), Busuu, Ltd. (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt (U.S.), Memrise Inc. (U.K.), McGraw-Hill Education, Inc. (U.S.), Lesson Nine GmbH (Germany), and ELSA Corp. (U.S.) among others.
The emerging economies like China and India are projected to offer significant growth opportunities for the vendors in this market with the focus of governments on the education sector, high adoption of digital technologies in various sectors, developing economies, launch of various schemes for digitalization in the education sector, and high education expenditure.
1. Introduction
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Process
2.2. Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research
2.3. Market Assessment
2.3.1. Market Size Estimation
2.3.1.1. Bottom-Up Approach
2.3.1.2. Top-Down Approach
2.3.1.3. Growth forecast
2.3.2. Market Share Analysis
2.4. Assumptions for the Study
2.5. Limitations for the Study
3. Executive Summary
4. Market Insights
4.1. Introduction
4.2. Drivers
4.2.1. Penetration of artificial intelligence in e-learning
4.2.2. Rising importance of English language for business and professional reasons
4.2.3. Increase in the investments for English language learning start-ups and small companies
4.2.4. Minimal cost of English language learning applications
4.3. Restraints
4.3.1. Currency fluctuations
4.3.2. Data security & privacy concerns
4.4. Opportunities
4.4.1. Increased spending on education sector
4.4.2. Transnational education
4.5. Trends
4.5.1. Rising internet user base
4.5.2. E-learning
4.5.3. Strategic teaching
4.5.4. Robot technology
4.6. Impact Assessment of Covid-19
5. English Language Learning Market, by Methodology
5.1. Introduction
5.2. Offline/Classroom-based Learning
5.3. Online Learning
5.4. Blended Learning
6. English Language Learning Market, by End-User
6.1. Introduction
6.2. Individual learners
6.3. Educational Institutions
6.4. Government Educations
6.5. Corporate Learners
7. English Language Learning Market, by Geography
7.1. Introduction
7.2. Asia-Pacific
7.2.1. China
7.2.2. Japan
7.2.3. South Korea
7.2.4. India
7.2.5. Indonesia
7.2.6. Australia
7.2.7. Rest of Asia Pacific
7.3. Europe
7.3.1. Germany
7.3.2. France
7.3.3. U.K.
7.3.4. Italy
7.3.5. Spain
7.3.6. Russia
7.3.7. Rest of Europe
7.4. North America
7.4.1. U.S.
7.4.2. Canada
7.4.3. Mexico
7.5. Middle East & Africa
7.5.1. Saudi Arabia
7.5.2. Rest of Middle East & Africa
7.6. Latin America
7.6.1. Brazil
7.6.2. Rest of Latin America
8. Competitive Landscape
8.1. Introduction
8.2. Key Growth Strategies
8.3. Competitive Benchmarking
8.3.1. Competitive Benchmarking, by Methodology
8.4. Market Share Analysis (2019)
9. Company Profiles
9.1. Cambridge University Press
9.1.1. Business Overview
9.1.2. Financial Overview
9.1.3. Product Portfolio
9.2. Rosetta Stone Inc.
9.2.1. Business Overview
9.2.2. Financial Overview
9.2.3. Product Portfolio
9.2.4. Strategic Developments
9.2.4.1. New Product Launches & Enhancements
9.2.4.2. Partnerships
9.3. Sanako Corporation
9.3.1. Business Overview
9.3.2. Product Portfolio
9.3.3. Strategic Developments
9.3.3.1. Partnerships
9.4. Duolingo Inc.
9.4.1. Business Overview
9.4.2. Product Portfolio
9.5. Transparent Language, Inc.
9.5.1. Business Overview
9.5.2. Product Portfolio
9.6. Busuu, Ltd.
9.6.1. Business Overview
9.6.2. Product Portfolio
9.6.3. Strategic Developments
9.6.3.1. New Product Launches & Enhancements
9.6.3.2. Partnerships
9.7. New Oriental Education & Technology Group Inc.
9.7.1. Business Overview
9.7.2. Financial Overview
9.7.3. Product Portfolio
9.8. Houghton Mifflin Harcourt
9.8.1. Business Overview
9.8.2. Financial Overview
9.8.3. Product Portfolio
9.8.4. Strategic Developments
9.8.4.1. Approval
9.8.4.2. Acquisitions
9.8.4.3. Partnership
9.9. Memrise Inc.
9.9.1. Business Overview
9.9.2. Product Portfolio
9.10. McGraw-Hill Education, Inc.
9.10.1. Business Overview
9.10.2. Financial Overview
9.10.3. Product Portfolio
9.11. Lesson Nine GmbH
9.11.1. Business Overview
9.11.2. Product Portfolio
9.12. ELSA Corp
9.12.1. Business Overview
9.12.2. Product Portfolio
9.12.3. Strategic Developments
9.12.3.1. Product Enhancement
9.12.3.2. Partnership
10. Appendix
10.1. Questionnaire
10.2. Available Customization
List of Tables
Table 1 Global English Language Learning Market Drivers: Impact Analysis (2020-2027)
Table 2 English Language Population, 2017
Table 3 Cost of English Language Learning Applications
Table 4 Global English Language Learning Market Restraints: Impact Analysis (2020-2027)
Table 5 Tuition Rates for Students in Countries
Table 6 Global English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 7 Global Offline/Classroom-based Learning Market Size, by Country/Region, 2020-2027 ($Million)
Table 8 Global Online Learning Market Size, by Country/Region, 2018-2027 ($Million)
Table 9 Global Blended Learning Market Size, by Country/Region, 2018-2027 ($Million)
Table 10 Global English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 11 Global English Language Learning Market Size for Individual Learners, by Country/Region, 2018-2027 ($Million)
Table 12 Global English Language Learning Market Size for Educational Institutions, by Country/Region, 2018-2027 ($Million)
Table 13 Global English Language Learning Market Size for Government Institutions, by Country/Region, 2018-2027 ($Million)
Table 14 Global English Language Learning Market Size for Corporate Learners, by Country/Region, 2018-2027 ($Million)
Table 15 Global English Language Learning Market Size, by Country/Region, 2018-2027 ($Million)
Table 16 Asia Pacific: English Language Learning Market Size, by Country, 2018-2027 ($Million)
Table 17 Asia Pacific: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 18 Asia Pacific: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 19 China: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 20 China: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 21 Japan: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 22 Japan: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 23 South Korea: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 24 South Korea: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 25 India: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 26 India: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 27 Indonesia: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 28 Indonesia: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 29 Australia: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 30 Australia: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 31 Rest of Asia Pacific: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 32 Rest of Asia Pacific: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 33 Europe: English Language Learning Market Size, by Country, 2018-2027 ($Million)
Table 34 Europe: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 35 Europe: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 36 Germany: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 37 Germany: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 38 France: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 39 France: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 40 U.K.: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 41 U.K.: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 42 Italy: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 43 Italy: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 44 Spain: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 45 Spain: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 46 Russia: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 47 Russia: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 48 Rest of Europe: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 49 Rest of Europe: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 50 North America: English Language Learning Market Size, by Country, 2018-2027 ($Million)
Table 51 North America: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 52 North America: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 53 U.S.: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 54 U.S.: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 55 Canada: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 56 Canada: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 57 Mexico: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 58 Mexico: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 59 Middle East & Africa: English Language Learning Market Size, by Country, 2018-2027 ($Million)
Table 60 Saudi Arabia: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 61 Saudi Arabia: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 62 Rest of Middle East & Africa: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 63 Rest of Middle East & Africa: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 64 Latin America: English Language Learning Market Size, by Country, 2018-2027 ($Million)
Table 65 Latin America: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 66 Latin America: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 67 Brazil: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 68 Brazil: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 69 Rest of Latin America: English Language Learning Market Size, by Methodology, 2018-2027 ($Million)
Table 70 Rest of Latin America: English Language Learning Market Size, by End-user, 2018-2027 ($Million)
Table 71 Recent Developments, by Company, 2017-2020
List of Figures
Figure 1 Research Process
Figure 2 Key Secondary Sources
Figure 3 Primary Research Techniques
Figure 4 Key Executives Interviewed
Figure 5 Breakdowns of Primary Interviews (Supply Side & Demand Side)
Figure 6 Market Size Estimation
Figure 7 Global English Language Learning Market Size, by Methodology, 2020 Vs 2027 ($Million)
Figure 8 Global English Language Learning Market Size, by End-user, 2020-2027 ($Million)
Figure 9 Regional Snapshot: English Language Learning Market
Figure 10 Market Dynamics
Figure 11 Government Expenditure on Education (As % of Government Expenditure): 2011-2016
Figure 12 Internet Users Globally; 2016-2019
Figure 13 Global English Language Learning Market Size, by Methodology, 2020-2027 ($Million)
Figure 14 Global English Language Learning Market Size, by End-user, 2020-2027 ($Million)
Figure 15 Global English Language Learning Market Size, by Region, 2018-2027 ($Million)
Figure 16 North America: English Language Learning Market Snapshot
Figure 17 Europe: English Language Learning Market Snapshot
Figure 18 Asia Pacific: English Language Learning Market Snapshot
Figure 19 Key Growth Strategies Adopted by Leading Players, 2017-2020
Figure 20 English Language Learning: Competitive Benchmarking
Figure 21 Market Share Analysis: English Language Learning Industry, 2019
Figure 22 Cambridge University Press: Financial Overview (2019)
Figure 23 Rosetta Stone Inc.: Financial Overview (2019)
Figure 24 New Oriental Education & Technology Group Inc.: Financial Overview (2019)
Figure 25 Houghton Mifflin Harcourt: Financial Overview (2019)
Figure 26 McGraw-Hill Education, Inc.: Financial Overview (2019)
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