‘Meticulous Research™’ life science and analytical instrumentation competitive assessment study enables leading life science company to widen their customer base and strengthen the market position

Key Points

  • A global leader in life science and analytical instrumentation was exploring business potential for various life science products in ten countries in North America, Europe, APAC, and Latin America.
  • Meticulous Research™ conducted a competitive assessment study, which offered the client insights on the market share of various companies operating in these countries, strategic developments by the leading players, recent opportunities and trends, scope for penetration, and market size forecast.
  • The competitive landscape study culminated in a report, which aided the client in its decision-making.
  • The strategic insights helped the client to market growth potential in target geographies and competitive landscape of key players in the market.
The Client

One of the global leaders of life science and analytical instrumentation

Business Challenge

The client was needed to assess market growth potential for instrumentation technologies by end users and geographies, opportunities and trends in market, and revenue forecast model. The client also wanted to analyze the historical market size for its life science products along with the forecast till 2020. The Meticulous Research™ Solution

Meticulous Research™ conducted a competitive assessment and revenue forecast study, which culminated in a report providing the client a critical information bank comprising the following:
  • Country-wise analysis and penetration rate of various analytical instrumentation.
  • Competitive analysis of existing players in the market.
  • Analysis of market trends, competitor data and market size.
  • Forecasting revenue potential of the target markets.
  • Identified the key growth areas for the investment.
  • Analysis of market share of key players along with the position of local players in each market.
Benefits Delivered

Meticulous Research™' competitive assessment study enabled the client to build new product launch and expansion strategies. The study enabled client to penetrate in emerging economies through acquisition, and collaboration strategies.