Meticulous Research™’ Hospital Information Systems Market Assessment Study Enabled a Healthcare IT company to Enter New Geographies

[:en]Key Points

  • A healthcare IT company needed to assess market potential for its existing products in the new geographies
  • Meticulous Research™’ strong research methodology and analytics-driven revenue forecast model enabled the client to forecast revenue potential in the target geographies
  • The insights helped the client to identify high growth geographies and establish a strong distribution network
The Client

One of the leading Asian healthcare IT company

Business Challenge

Client wanted understand healthcare system structure, hospital information systems, and EMR penetration in the U.S., UK, Germany, Spain, China, Latin America, Canada, and Gulf Countries so as to introduce its products in these geographies

The Meticulous Research™ Solution

Meticulous Research™ developed a revenue forecast model by deploying an extensive research methodology. This analytics-driven model constituted:
  • Country-wise analysis of hospital information systems, and EMR market
  • Evaluation of existing players in the market
  • Analysis of market trends, competitor data and target market size for existing products
  • Forecasting revenue potential of the target markets
Value Delivered

High impact benefits included:
  • Meticulous Research™' revenue forecast model enabled the client to carve out its market-entry strategy into the target countries
  • The client was able to take key product decisions which resulted in a formulation of more comprehensive solution for the end users
  • The client launched its products in the emerging markets through key distributors