Meticulous Research™’ Comprehensive Assessment Study Enabled A Leading Needle, Syringes, and Catheter Manufacturer to Build a Business Plan for Its Brand

Key Points

  • The client is wanted to conduct a market assessment study for the insulin pen needle in order to build a business plan for its brand.
  • Meticulous Research™’ strong research methodology and analytics-driven comprehensive market study enabled the client to formulate numerous business plans.
  • The study helped the client to understand the market size, allied products, and technologies, and market & reimbursement dynamics.
The Client

One of the leading pen needle, syringes, and catheter manufacturers

Business Challenge

The client is wanted to conduct a market assessment study for the insulin pen needle in order to build a business plan for its brand.

The Meticulous Research™ Solution

Meticulous Research™ developed a comprehensive research model by conducting extensive primary & secondary research. This assessment constituted:
  • Estimation of market size (Value-Volume) for insulin pen needles
  • Identification and analysis of allied market.
  • Analysis of major drivers, barriers, opportunities, threats, challenges prevailing in the market
  • Analysis of reimbursement dynamic
  • Price positioning and trends
  • Competitive landscape- major players, their company profile
  • (Overview, Financial Performance, Products and Services, Growth Strategies)
  • Product/brand perception mapping
 Value Delivered

High impact benefits included:
  • Meticulous Research™' comprehensive assessment study enabled the client to carve out its market-entry strategies
  • The client was enabled to position its product in new market places with by acquiring necessary markings & licenses
  • The client was able formulate competitive pricing strategies