Meticulous Research™’ Competitive Analysis Enabled A Growing Perinatal Device Manufacturer to Extend the Line of Production

Key Points

  • A growing perinatal device manufacturer needed to assess the competition in the market as well as the fast selling competitive products
  • Meticulous Research™’ strong research methodology and extensive primary analysis model enabled the client to find the most suitable product to launch in the market
The Client

One of the fastest growing European perinatal device manufacturers

Business Challenge

The client was planning to make few changes in the existing product that will be competitive in the market. Before doing so client wanted to understand top selling products in this domain and patents.

The Meticulous Research™ Solution

Meticulous Research™ conducted extensive primaries in the European market which included key players, distributors, and members of governing bodies.

This competitive analysis model constituted:
  • Identification and analysis of key players in this market
  • Identification and analysis of most selling products and their patents.
  • Analysis of market trends, target market size for existing and pipeline products
  • Forecasting revenue potential of the target markets
Value Delivered

High impact benefits included:
  • Meticulous Research™' competitive analysis model enabled the client to make necessary changes in existing product as well as to take decision regarding two new product launch.