Rapid use of artificial production sources to increase food production has led to various health hazards. Nowadays, factors such as rising health consciousness and inclination towards environment-friendly products are driving the demand for naturally grown food products across the globe. Thus, due to the growing demand for natural products, manufacturers are widely using natural colors to restore the attractiveness of the products after processing.

Natural colors or dyes are mainly obtained from plants, animals, fruits, insects, and algae; thus, they are safe to use as a food additive as they are free of harmful side effects. Due to non-toxic or less toxic properties and fewer side effects, therapeutic uses of natural colors are increasing. Also, the governments of various countries are supporting the use of natural food colors as they are biodegradable and do not cause pollution after disposing of. Moreover, several regulations are passed in many regions regarding the use of natural colors instead of synthetic food colors, which is further expected to drive the demand for natural food colors across the globe.

According to the consumer advocacy group, Centre for Science in the Public Interest (CSPI), artificial food coloring presents many health risks to consumers. The FDA noted that any artificial color additives that have been linked to cancer, in either animals or humans, are banned for use in the U.S. This is driving the adoption of natural colors in the country. Moreover, increasing government support for encouraging the adoption of natural food colors in various food and beverage applications, increasing consumer preference for organic and clean label products, and the general “health and wellness” trend will continue to influence the demand for natural food colors across the globe.

Pigments derived from algae have been certified as safe for utilization as sustenance colorants due to non-toxicity and non-carcinogenic nature. Besides, algal pigments contain bioactive chemical compounds that are known to have health-promoting and medicinal properties. Spirulina, which has a blue-green color, provides bright vivid blue and green shades that can be used in various types of confectionery and chewing gum. In 2013, the U.S Food and Drug Administration approved the use of phycocyanin as a natural colorant in food and beverage products. Since then, demand has increased dramatically, particularly in America and Europe. The demand for spirulina, as a natural food color type, is robust in the North American food processing industry and is used in a wider range of applications, including beverages; dairy; confectionary; and food segments like frosting, ice cream, dry beverage mixes, yogurt, and gelatin.

Thus, with the growing demand for natural colors across the globe, the demand for algal pigments is also expected to increase significantly in the next few years. Meticulous Research® estimated that the global algal pigments market is expected to grow at a CAGR of 4% from 2019 to 2025 to reach $452.4 million by 2025.

Meticulous Research®, can be accessed at @https://www.meticulousresearch.com/product/algal-pigments-market-5059/

Tags: Food and Agriculture Technologies Food Processing

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